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Beyond the CPM Roundtable

PluggedIn BD

Thursday, May 31, 2012 from 8:30 AM to 10:00 AM (EDT)

Beyond the CPM Roundtable

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission Ended $50.00 $2.24
Service Provider Ended $300.00 $8.49

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Event Details

PluggedIn May's roundtable will be discussing "Beyond the CPM". This topic is one that is more relevant today with mobile ad CPM's are low, clearly demonstrating that these ads aren't working- neither for publishers seeking to monetize their apps nor for advertisers wishing to promote their messages and brands. 

This reality forces the question: what alternative options do mobile developers and advertisers have that might be more effective?

For this roundtable we will hear from a group of leaders in existing and new monetization mechanisms to discuss what lies "Beyond the CPM".

Participants Include:

Pubmatic: Larry Harris, CMO 

Jumptap: Todd Anderman, CRO,  

Todacell: Mark Lehman, CEO  

TapJoy: Tom Sipple, VP Sales

Mobli: Dino Decespedes, VP Marketing 

Xtify: Josh Schiffman, SVP Strategy & Operations 

xAd: Monica Ho, VP Marketing

Sqoot: Mo Yehia, CEO

Carat: Jason Newport,SVP Head of Mobile Practice

Hearst: Avi Zimak, Director Advertising Tablet Media

SAY Media: Douglas Grinspan, Global Mobile Sales Director


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PluggedIn Ventures does not refund the purchase of tickets, but can transfer ownership to another attendee.

Please email eli@pluggedinventures.com with any cancellations or transfers.


 Loeb & Loeb LLP is a multi-service law firm with more than 300 attorneys in five offices in the U.S., including Los Angeles, New York, Chicago, Nashville and Washington, DC, as well as a representative office in Beijing that services a rapidly growing number of Asian clients. The firm focuses on select core industries and practice areas, rather than endeavoring to be all things to all clients. We represent multi-national, Fortune 100 companies, and serve as primary outside counsel to a multitude of mid-market clients. The firm also represents high tech start-ups and high net worth individuals and families.

 Founded in 1917, Cushman & Wakefield is the largest  privately held real estate services firm in the world.  The firm’s 14,000 employees operate from 235 offices in 60 countries actively advising, implementing, and managing on behalf of Tenants, Landlord’s and Investors through every stage of the real estate practices.

Frank Cento & Jonathan Fein have over 40 years experience on Midtown & Downtown Manhattan.  They are part of the interlink team of Cushman & Wakefield focusing on Tenant’s Representation.
Recent examples of Tenant Representations concluding in Manhattan are as follows:
Cullen Dykman – 52,000 square feet
New York Life Insurance Company – 40,000 square feet
Sithe Global Management – 35,000 square feet
Source Media, Inc. – 20,000 square feet


 iTechArt Group (www.itechart.com) is a premier software development and consulting firm specialized in web and mobile development. We offer our clients a traditional IT outsourcing model of project-based services with ability to build and manage own dedicated development team in one of ours development centers in Eastern Europe.

Our coherent organizational structure with two advanced software development centers located in Minsk, Belarus, and Kiev, Ukraine, and a US based headquarters in Iselin, NJ, brings the talent pool within reach for businesses in need of custom solutions.

We have grown to become an established IT service provider helping businesses, that range from beta test Start-Ups to Fortune 100 companies, stay focused on their primary business objectives without squandering time and resources.

Have questions about Beyond the CPM Roundtable? Contact PluggedIn BD

When & Where

Loeb&Loeb LLP
345 Park Ave
New York, 10154

Thursday, May 31, 2012 from 8:30 AM to 10:00 AM (EDT)

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PluggedIn BD

PluggedIn Ventures helps digital media startups build industry relationships and grow their businesses. We work with early stage companies on strategy and business development challenges.

Our monthly roundtables brings together founders, CEO's, and executives to discuss trending industry topics, with the objective of unlocking the full value of doing business together. Roundtables have included mobile, social media, commerce, casual gaming and many others.

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