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Beyond Alliances: Aligning Partner Ecosystems with Corporate Strategy

ASAP Silicon Valley/NorCal

Thursday, March 1, 2012 from 5:30 PM to 8:30 PM (PST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
ASAP Silicon Valley/NorCal Member Ended $30.00 $0.00
ASAP Partner organization members Ended $30.00 $0.00
Non-ASAP members Ended $45.00 $0.00
Pay at the door Ended

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Event Details

Beyond Alliances: Aligning Partner Ecosystems with Corporate Strategy, A conversation with Steve Steinhilber and Adrian Ott | March 1, 2012, 5:30-9:00pm PT

Join us for an enlightening and engaging conversation with Steve Steinhilber, Vice President Emerging Solutions Ecosystems. Cisco Systems and renown expert on developing strategic ecosystems in an industry which is rapidly digitizing its business processes.  Adrian Ott, CEO of ExponentialEdge, will use her equally vast experience to lead the conversation.

Adrian will explore these and other topics:

  • Partner ecosystems are a natural evolution of alliances -- how does a company adapt?  
  • How is different from companies’ current best practices -- what is driving these changes?
  • What is the impact of digitization of business process on developing and managing ecosystems?
  • How do ecosystems facilitate moves into new markets?   
  • How do you align ecosystems with corporate strategy.

Learn how to adapt your alliance model to the changing forces in your world.  Please join us in at his fast-paced conversation between two recognized experts on critical industry trends!


NOTE:  We will be giving away copies of Adrian Ott and Steve Steinhiber’s books
to the first 50 registrants, one per person.
(your choice as supplies last)

You will receive your book when you check in at the registration desk.

Members and Partners Online: $30 / At the Door: $40
Non-Members Online: $45 / At the Door: $55

Date & Time
Thursday, March 1, 2012, 5:30-8:30pm

5:30-6:15    Reception/Networking
6:15 –6:30  Introduction by Chapter President
6:30-7:15    Steve Steinhilber in conversation with Adrian Ott
7:15 -8:00   Audience Discussion, Q&A
8:00- 8:15   Summary
8:15- 8:30   Look Ahead Events
8:30pm       Closing Remarks

About Our Panelists



Steve Steinhilber, Vice President Emerging Solutions Ecosystems. Cisco Systems, Author
Mr. Steinhilber is Vice President Emerging Solutions Ecosystems at Cisco System, and author of Strategic Alliance: Three Ways to Make Them Work.. Under Steinhilber's leadership, Cisco's strategic alliances accounted for over 10% of total Cisco revenues in the previous fiscal year. Steinhilber is a member of research firm IDC's Alliance Executive Panel, a select group of business development executives providing thought leadership and new insights on emerging best practices and critical success factors for strategic alliances. He also serves on the Senior Advisor Roundtable of the Corporate Strategy Board and on the Board of Directors of the Association for Strategic Alliance Professionals (ASAP). He holds a BA from Duke University and an MBA from Harvard.



Adrian Ott, Award-Winning Author, Speaker and CEO of Exponential Edge Inc.
Adrian is the CEO and founder of Exponential Edge, Inc., was called "one of Silicon Valley's most respected (if not the most respected) strategists" by Consulting magazine. She is the award winning author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always Connected Economy, which was named a Best Business Book 2010 by Library Journal. She has worked with some of the most innovative Fortune 500 and start-up companies in the world to gain a market edge in today's exponential economy. Prior to founding Exponential Edge, she was an HP executive who was recognized in an annual report for "infusing HP with new revenue streams and new technologies and new business models." She holds an MBA from the Harvard Business School and a BS from UC Berkeley. She lives in the San Francisco Bay Area.


About the 'Game Changer' Thought Leadership Series

For all of us focused on alliances these are exciting times. Silicon Valley is on fire and we are witnessing a paradigm shift once again. With unimaginable speed and scale, a global digital economy has taken hold and transformed the way we work, interact, and collaborate—and entire value chains are being transformed. The market is rewarding those companies that are able to bring innovation to the edge of the enterprise, and expose it in service channels in myriad forms, like SaaS and PaaS. As a result, both consumers and providers are being forced to a new market definition of products and services and go-to-market strategies. More importantly, it is leading us to game changing business models—which will decide the future winners.

For all of us focused on collaboration models these changes couldn't be more important—these models are dramatically changing also—whether we call them alliances, partners or ecosystems. We want to keep you on top of the changes that affect you professionally, because in this world it’s “be disruptive or be disrupted.” So we developed the thought leadership Game Changer Thought Leadership Series as part of our new set of program offerings.

This three-part series will be lead by recognized thought leaders and practitioners, from whom you will gain valuable insights into the worlds of service computing, new customer behavior, shifts in marketing and the marketers’ role, and the alignment of corporate strategy with the development of ecosystems.


Have questions about Beyond Alliances: Aligning Partner Ecosystems with Corporate Strategy? Contact ASAP Silicon Valley/NorCal

When & Where

Michael's at Shoreline
2960 N Shoreline Blvd
Mountain View, CA 94043

Thursday, March 1, 2012 from 5:30 PM to 8:30 PM (PST)

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ASAP Silicon Valley/NorCal

We are a dynamic chapter of ASAP that focuses on addressing the alliance-related needs of companies in the Northern California and Bay Area.

We offer our members a wide variety of targeted events and programs, current information on industry best practices, case studies and education to support and grow your business and professional skills.

  Contact the Organizer
Beyond Alliances: Aligning Partner Ecosystems with Corporate Strategy
Mountain View, CA Events Conference

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