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Bentley's Center for Marketing Technology Presents: Building a Social Business - 3 Steps to Success in the Digital Age

Center for Marketing Technology

Friday, April 26, 2013 from 7:30 AM to 12:00 PM (EDT)

Waltham, MA

Bentley's Center for Marketing Technology Presents:...

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Update: The event will be livestreamed through this url - http://www.ustream.tv/channel/bentley-cmt1

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Half-Day Program (08:30am - 12:00pm)

Sponsored by: Boston Search Group

Introduction:  Every few decades, advancements in technology and economics intersect with social and demographic changes to fundamentally alter how business is done and governments are run. One of those fundamental shifts is happening now:  1.5 billion people use social media and 3.5 billion use mobile phones. The Result: consumers, employees and investors are empowered to communicate, collaborate and do commerce whenever and with whomever they like.   At the same time, leading organizations of all sizes and industries are turning to these new technologies along with big data to create a new type of organization called a “social business". The problem is that few organizations, or their leaders, fully appreciate the transformation required to be ‘mobile and social first’ companies rather than traditional product and service organizations.

This half-day program will demonstrate the value of being a social business while also providing the 3 critical steps for success:

  1. How you can build a social network
  2. How your organization can harness mobile interactions
  3. How organizations benefit from big data

In summary, attendees will learn how to use today’s technologies to build social businesses that:

  • Inspire customers to be loyal marketers and co-creators
  • Engage employees to improve productivity and culture
  • Innovate to create new products and services.

Location: Bentley’s Center for Marketing Technology (CMT), 175 Forest Street, Waltham, MA - http://cmt.bentley.edu


This event is FREE. 

Parking: Free parking at Lot 7 and adjacent lots on Bentley's Upper Campus


Date: April 26th, 2013

Schedule:

7:30 - 8:30 am: Breakfast and Networking
8:30 - 8:45 am: Introduction
8:45 - 10:15 am: Session 1 - Show ME the Social Business way
10:15 – 10:30 am: Coffee Break
10:30 – noon: Session 2 - Help ME make Social Business happen


Speaker:  Barry Libert is a Strategy Advisor to the CMT, Board Member, Technology Investor and Strategic Advisor.  He focuses on helping leaders and boards build great social, mobile and big data organizations.   Since 2001, Barry has founded, led, and invested in 10 social, mobile, and big data software firms. Collectively, these companies manage 15,000 on-line communities; 100 million users; 350,000 experts; and 2 billion interactions per month.   Barry advises CEOs and boards about the impact of digital technologies on their existing business models. Past and present clients include VC-backed firms and larger organizations, including AT&T, Microsoft, GE Healthcare, Deloitte, Sun Life, and Goldman Sachs.  Finally, Barry is an author and speaker.  He has co-authored 5 books and 14 eBooks; published 1,100 articles in the WSJ, Institutional Investor, Financial Times, Newsweek, and Barron's; appeared on CNN, CNBC, Bloomberg TV, and NPR; and has been the keynote speaker at more than 500 events that were attended by 30,000 people globally.

 

Bentley Center for Marketing Technology:  Ian Cross is the Director of the Center for Marketing Technology and Senior Lecturer for Marketing and Information Design and Corporate Communications. His research interests lie at the intersection of marketing and communication practice and the impact of technology. Current research focuses in the areas of neuromarketing, brands and their stories. The CMT conducts market research and provides strategic marketing and business advice for Bentley and corporate clients including Converse, Mazda, Santander, Microsoft, Apple, TJX, Rue La La , Brookings Institute, Boston Chamber of Commerce and many start ups and emerging local businesses. Ian has been quoted in the business press in the US and UK and featured on the BBC , NPR and NECN.


Sponsors:

Boston Search Group

Have questions about Bentley's Center for Marketing Technology Presents: Building a Social Business - 3 Steps to Success in the Digital Age ? Contact Center for Marketing Technology
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When & Where


Morrison Hall
175 Forest Street
Waltham, MA 02452

Friday, April 26, 2013 from 7:30 AM to 12:00 PM (EDT)


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Organizer

Center for Marketing Technology

The CMT supports the development of best practices in marketing strategy, research and customer insight that enables students, faculty and business professionals to implement innovative and actionable marketing programs. The CMT provides consulting, education and research for business partners and academia to deliver digital marketing, social media, data analytics and sustainable marketing strategies that shape our connected world.

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