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Beijing NEXT Program: Customer Discovery

UP Global

Wednesday, April 10, 2013 at 6:00 PM - Wednesday, May 15, 2013 at 9:00 PM (CEST)

Beijing NEXT Program: Customer Discovery

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Early Bird - Single Founder
While teams are preferred, we will accept single founders in NEXT. Limited tickets - Prices rise after March 27.
Sold Out Ended $100.00 $0.00
Early Bird - Team (max 3 people)
For startup teams of 2-3 people. Limited tickets - Prices rise after March 27.
1 Ticket Ended $175.00 $0.00

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Event Details

First Time in China - Steve Blank's NEXT Program 

English with some Chinese available as needed.  Instructor/Facilitator: Kevin Dewalt

Learn More about NEXT

Questions about NEXT Beijing?  Problems paying through Eventbrite?  

Contact Kevin Dewalt ( or Songqiao Yao (

Free NEXT information session at this meetup.

Space limited, buy a ticket today to reserve your spot.



About NEXT

NEXT is an in-person, action-based five-week program that lets early-stage entreprenerus apply Steve Blank's Customer Development methodology in a challenging and socially accountable environment in your local community.

Why Should you attend a NEXT: Customer Discovery program?

Listen to what Steve Blank has to say about NEXT

Early stage entrepreneurs often become infatuated with their product -- building something to solve a problem they think (or sometimes hope) people actually have. But the reality is that there is nothing more powerful for an entrepreneur than building a product that solves a real problem for a customer. Its only by structured customer discovery that you'll learn what your customers need solved, how to solve it easier, cheaper or faster, and what you can get paid for. It seems so simple, but it's really not that obvious to most first-time (or even multi-time) entrepreneurs.

With NEXT you'll put down your product and pick up a notebook to start speaking with your potential customers -- actual businesses and users. Expect to interview over 50 prospective customers during NEXT and get extensive feedback from experienced entrepreneurs in your local community. You'll be a part of a cohort of other entrepreneurs as well as mentors and coaches to help you even after the course is complete.

And most importantly, you'll finish NEXT with an answer to the question: "Why Should I Build This Product?" NEXT helps you to break down your assumptions, fail fast and get laser focused on building something your customers will love. Come out more prepared to speak about your company, to deal with feedback and to answer the tough questions from potential employees, partners and investors. All in all, you'll be more prepared to succeed -- and that's what NEXT is about: "Getting you ready for whatever's NEXT."

Are you up for the challenge?

Have questions about Beijing NEXT Program: Customer Discovery? Contact UP Global

When & Where

TBD in Chaoyang

Wednesday, April 10, 2013 at 6:00 PM - Wednesday, May 15, 2013 at 9:00 PM (CEST)

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UP Global

Startup Tablelands is a group of individuals and representatives of not-for-profit organisations and government with an interest and role in startups, SME’s and economic development in the Atherton Tablelands region.

 UP Global is a non-profit dedicated to fostering entrepreneurship, grassroots leadership, and strong communities. We are on a mission to make the world a more innovative and prosperous place, one community at a time. We believe that entrepreneurs are critical to driving a strong global economy and a better world. We do this by supporting the grassroots leaders who are at the core of every strong entrepreneurial community. Through the efforts of community leaders, UP Global operates programs that foster entrepreneurship in hundreds of cities across the world. UP Global's programs & initiatives include Startup Weekend, Startup Digest, Startup Next, Education Entrepreneurs, and Startup Week.
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