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Behind the Curtain: Advertising in the Digital Era

Kellogg Alumni Club of New York

Wednesday, January 23, 2013 from 6:30 PM to 8:30 PM (EST)

New York, NY

Behind the Curtain: Advertising in the Digital Era

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Event Details

Kellogg Alumni Club of New York

The Kellogg Alumni Club of New York

invites you to the launch of its

 

Behind the Agency Curtain:

 

Crafting Consumer Brand Strategies in the Digital Era

featuring

Panelist, Jamal Henderson  Panelist, Mark Himmelsbach 

 Jamal Henderson KSM'08
Director, Mountain Dew
Pepsico

 

Mark Himmelsbach KSM'07
EVP, Director of Digital Strategy
BBDO 

 

Panelist, Sarah Hite   Panelist, Matthew Fitzgerald
 Sarah Hite, KSM'06
VP, Group Media Director
360i 
Matthew Fitzgerald, KSM'12
Marketing Director
J Walter Thompson 

 

Please join us for a panel discussion on brand building from the advertising agency perspective.  In the midst of a digital revolution and evolution, agencies are challenged to deliver ideas that  are disruptive, engaging and innovative while also driving business performance. Correspondingly, agency clients are tasked with building brands that are consumer and culturally relevant while still outperforming the competition.  

During this panel discussion, agency executives will uncover the secrets of doing business in today's high stakes digital climate. Throughout the evening, we will discuss the hard realities of tapping into the social and digital pulse of consumers for the benefit of brands.  Whether you're a brand marketer or an agency professional, there is a lot to learn from the creators of strategies that are changing the brand marketing game. 

Light hors d'oeuvres and refreshments will be served. This event is open to all alumni of Northwestern University and their guests. If you should have any questions about the event, please feel free to contact Dan Seligson KSM'97.

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Cost $25/ $35 at the door
Advance pricing ends at noon on day of event. 

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About the Moderator - Danielle Robinson

Moderator, Danielle RobinsonDanielle is a brand development and strategic marketing consultant with nearly 13 years of experience on the agency side of the business. Most recently, Danielle served as VP, Management Director at Saatchi & Saatchi. The breadth of her brand leadership and expertise includes financial services, consumer packaged goods, beauty, and retail. In addition to her client work, Danielle is an adjunct professor of marketing at the New York Institute of Technology School of Management.

A loyal alumna of Northwestern University, she holds a bachelors degree  from the Medill School of Journalism and a masters degree from Kellogg School of Management.

 

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Cost $25/ $35 at the door
Advance pricing ends at noon on day of event. 

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Become a fanFollow us.  

 

Have questions about Behind the Curtain: Advertising in the Digital Era? Contact Kellogg Alumni Club of New York
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When & Where


The Nielsen Company HQ
770 Broadway
New York, NY 10003

Wednesday, January 23, 2013 from 6:30 PM to 8:30 PM (EST)


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Organizer

Kellogg Alumni Club of New York

Danielle Robinson, Co-President email

Ahmed Elcott, Co-President / Treasurer email

Prateek Aneja, Co-President email

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Hermann Mazard, President-Emeritus email

Akiba Saeedi, President Emeritus email

  Contact the Organizer

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