San Francisco, California
London, United Kingdom
Speaker Ric Dragon will discuss the five major modes of social media marketing, which includes brand maintenance, community work, influencer programs, reputation and thought leadership, and the “big splash” creative campaigns — including viral media. Case studies of brands using each of these modes will be presented and discussed, along with an approach for social media strategists to use the modes for their own strategies.
As CEO and co-founder of DragonSearch, Ric Dragon has created one of the leading boutique digital marketing agencies in the world. He has authored two books from McGraw Hill. The latest, Social Marketology, is the first published process framework for social media marketing, and is now used in several bachelor and masters level marketing courses. It won the Small Business Book Award in the social media marketing category in 2013.
Ric has been a featured speaker at SMX Advanced, Social Media Marketing World, Brite Conf (Columbia University), Google GABO, reThink (Oslo), BrandsConf, 140 Conf, TedX and more.
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Social Media Association
Social Media Association holds fantastic, informative meetings and fun networking events for the benefit of our members and guests. Expert speakers join us every month, bringing the latest goings-on in social, digital, and future media. We also have roundtable discussions, workshops, meetups and impromptu gatherings. Whatever SMA is up to, we hope it provides a valuable service in your business and career, and that you’ll join us at the next event!