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Before You Start: Defining Your Brand (AKA: Summer Skool 3)

The Skool

Saturday, September 22, 2012 from 9:00 AM to 5:00 PM (PDT)

Before You Start: Defining Your Brand (AKA: Summer...

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Early Bird Ended $99.00 $0.00
Regular Admission Ended $149.00 $0.00
Agency Package (5 tickets)
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Ended $500.00 $0.00
Boutique Package (3 tickets)
Get 3 tickets for $110/each with the boutique package!
Ended $330.00 $19.14

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Event Details


How do you define your brand? How does branding work?
Join us for a fun and engaging "Master Chef" style workshop that aims at teaching how to define the brand of your company or startup. This one day workshop will introduce you to easy to follow techniques that anyone can master. Young, old, creative or accountant alike.

What are Skool Workshops like?



What will this workshop cover?

  1. Defining your brand attributes with a team

  2. What is the real meaning of "brand" and how to use brand attributes to guide your product

  3. How to use brand definition to drive your Agile based projects


Who should attend?

  1. Entrepreneurs looking to start a company or already executing an idea

  2. Developers, Strategists, Graphic Designers, Web Designers and Product Designers

  3. Product development managers


What will you take away? 

  1. Valuable tools to help you define your brand on your own or with a team

  2. The secrets to understanding brand and how to make people LOVE you and your product

  3. How to use your brand attributes to prioritize execution and build consensus with teams



08:30 - 09:30 Coffee, Juice and Bagels
09:30 - 10:00 What is branding?
10:00 - 10:30 Brand Definition Group Exercise
10:30 - 11:00 Brand Definition Exercise with a team
11:00 - 11:15 Break
11:15 - 12:30 Team Battle 1
12:30 - 01:30 Break for Lunch
01:30 - 02:00 Mastering Agile
02:00 - 02:15 The Agile planning toolkit.
02:15 - 03:00 Team Battle 2
03:00 - 03:15 Break
03:15 - 03:45 Brand Attributes + Agile together
03:45 - 04:45 Final Battle
04:30 - 05:00 Wrap up - Teams presentions

This workshop will be taught byThis Week in Web Design host Jose Caballer
and "celebrity" judge Aure Gimon.


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Have questions about Before You Start: Defining Your Brand (AKA: Summer Skool 3)? Contact The Skool

When & Where

3525 Eastham Dr
Culver City, CA 90232

Saturday, September 22, 2012 from 9:00 AM to 5:00 PM (PDT)

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The Skool

We teach designers, developers & marketers how to collaborate, execute and thrive in the digital economy. 

  Contact the Organizer

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