Before You Hit Send: Email Marketing, Planning, and Strategy

Denver, CO

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Event Details

Whether you are looking to make your requests resonate more deeply with donors or trying to improve your next membership drive, this forum looks at the critical pieces of creating a unified message across your entire organization.

On Tuesday, September 17th we'll have guests from a local non-profit that have successfully leveraged an email campaign into more donations, more members, and, ultimately, a more robust community. We'll also have guest technologists visit to talk about the tools and methods available to craft, organize, and create a unified message across an entire organization.

Colorado Collaborative for Nonprofits*
789 Sherman St.
*Special thanks to the Colorado Nonprofit Association for allowing us to use this great space!

4-5:30 pm - Panel discussion and group breakout session
5:30-7 pm - Social

NOTE: This is a different location than most past forums! It is located on the SW corner of 8th & Sherman. Parking is available in the small lot on the SE corner of the intersection in designated visitor spots or along Sherman Street. Enter through the main entrance on the East side of the building and the meeting space is immediately to the right.


Ken Shillington is Director of Conversion Optimization and Account Management at FulcrumTech, an award-winning, U.S.-based email-marketing agency. Ken has over a decade of agency experience in email optimization, testing, and delivering measurable results from digital marketing campaigns. Sharing his knowledge of everything from email creative to landing page testing, Ken will review the critical elements required to get results out of your nonprofit email marketing.

Marcie Weaver has been in marketing for over 18 years. She has seen success using both standard e-mail programs and Marketing Automation systems for businesses and non-profits. After 15 years in corporate America, Marcie founded her own Marketing Consulting firm, Composite Marketing where she helps small businesses, non-profits and start-ups expand their reach, generate leads and raise funds. Her focus is on using websites, social media and e-mail marketing to increase brand awareness.

Louise Stephens began her career in public media as a volunteer on-air host on her hometown public radio station in Park City, UT in the late nineties. She began her love of non-profit fundraising as she finished her Masters in Political Management from George Washington University in Washington, DC. Louise specialized in web fundraising and online marketing before becoming an Account Manager at one of the largest non-profit-dedicated telemarketing companies in the US. After moving to Denver in 2008, Louise transitioned back into public media and began working at Rocky Mountain PBS.

As Annual Giving Manager, Louise oversees Rocky Mountain PBS’ and KUVO/KVJZ 89.3FM’s direct solicitation programs, including their e-commerce/e-communications strategy and implementations. She has worked with and is proficient in a number of e-marketing databases, including Convio, Constant Contact, Kintera/Sphere and Eloqua.

Louise owns a house in Bailey, Colorado. She loves outings with her dog, as well as camping, hiking, and going to music concerts with her long-time partner, Nate Watson.

Don't miss this opportunity to network with other nonprofit professionals and enjoy some free appetizers, wine, and beer!