Becoming a Networked Nonprofit From the Inside Out: Strategy, Measurement, and Tips for Success with Beth Kanter
Thursday, December 5, 2013 from 9:00 AM to 4:00 PM (PST)
Santa Barbara, CA
NOTE: Sliding scale tickets are available / no one is turned away for lack of funds. Please contact the Fund for Santa Barbara office at 962-9164 to purchase
Becoming A Networked Nonprofit From the Inside Out: Strategy, Measurement, and Tips for Success
What are the principles for nonprofits that want to integrate social media effectively to reach their program or communication objectives? If you are already using social media, how can you take your practice to the next level? How do you start to understand if it is making a difference? If you are just getting started, how do you encourage a change in organizational culture to make your practice succeed?
In this interactive workshop, author and social media expert, Beth Kanter, will cover internal adoption issues, networked strategies, integrated digital strategy, and measurement as well as practical steps for being a successful networked nonprofit. The workshop program is based on Beth’s two books: ‘The Networked Nonprofit’ and ‘Measuring the Networked Nonprofit’.
- To apply the initial steps for facilitating needed organizational culture change in order to adopt social media and networked strategies effectively
- To understand the basic principles for leveraging networks and integration of social media into your not-for-profit’s communications strategy
- To learn effective practices of measurement, sense-making, learning and mindfulness required to implement an integrated social media strategy that achieves results
IMPORTANT: Please complete this pre-survey so that Beth can know a bit more about how your organization is using social media: https://www.surveymonkey.com/s/dec5-santa-barabara
Suggested pre-reading: Networked Nonprofit: http://amzn.to/measure-networknp
About Beth Kanter
Beth Kanter is a well-established international leader in nonprofits’ use of social media. Her first book “The Networked Nonprofit,” introduced the sector to a new way of thinking and operating in a connected world. Her second book, “Measuring the Networked Nonprofit,” is a practical guide for using measurement and learning to achieve social impact. She is the author of Beth’s Blog: How Nonprofits Can Use Social Media, considered the go-to source for how nonprofits can use networks and social media for social change. Beth has over 30 years working in the nonprofit sector in technology, training, and capacity and has facilitated trainings for nonprofits on every continent in the world (except Antarctica). Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth is Visiting Scholar at the David and Lucile Packard Foundation 2009-2013.
Web Site: http://www.bethkanter.org
Twitter id: @kanter
Measuring the Networked Nonprofit, co-authored by Beth Kanter and KD Paine, is an entertaining and useful book about two processes that nonprofits need for success in a networked age: To become networked and measurement. This book provides valuable, how-to insights on using data to change the world – insights all nonprofits can use to fulfill their missions. The book relates stories, outlines measurement frameworks and offer up a host of resources. The book was the winner of the 2013 Terry McAdam Nonprofit Book Award
This workshop is co-presented by the Santa Barbara Foundation and the Fund for Santa Barbara.