San Francisco, California
London, United Kingdom
The “Beauty With A Purpose” Beauty Seminar is devoted to helping women in the community by teaching them how to reflect their inner beauty outwardly. The seminar will focus on using the different aspects of the beauty and fashion industry, to accomplish this goal. Topics will include: dressing for your body type, fashion trends for the season, the art of color blocking, hair care for natural and relaxed hair, skin care, and tips and tricks for everyday makeup application; also, how to transition from a day to night look. There will be a spectacular line up of speakers that will help cover these topics. Stylists LaShannon Petit of Styling Purpose and Angela ‘AGuy’ Smith of DezignNation, and Hair Care Specialist Debbie Reynolds Crooks.
Come prepared for a night of FUN! We have lost of giveways in store! Makeup, Gift Cards, Coach, Michael Kors an d MORE!
Join us as we Inspire, Impact and Influence the lives of women all over our community!
When & Where
Elle Zi F Cosmetics Inc
Elle Zi F Cosmetics and Makeup Artistry is a professional cosmetic brand that was founded in 2010 by professional make-up artist Lashelle Farrington. As a child, Lashelle always shared a love for cosmetics. This natural born passion was inherited from her mom, a former skilled and successful cosmetologist. Initially, however, Lashelle’s lifelong goal was not to own a cosmetic line. Even though she always dreamed of being connected to the beauty and fashion industry, it wasn’t until she had settled into a career in the medical field that she realized her love for cosmetics and artistry outweighed the drive she had for her then present career as a medical technologist.
Lashelle’s desire was to construct a cosmetic line that people from all different nationalities and cultural backgrounds could relate to. She shares a passion for helping women to realize that they are beautiful from the inside out, and to motivate and build self-esteem among those who may feel discouraged that they don’t “measure” up to the “world’s standard of beauty.” She feels that the outward appearance is not the defining factor of what true beauty really is. The outward appearance, in her eyes, is just a measure of opinion of how physically attractive you are to another person. Lashelle is convinced that true beauty starts from within. When asked in an impromptu interview her definition of beauty, she responded: “Anyone can be physically attractive, but what truly make a person beautiful is their character, integrity and personality.” It was from this belief that the company’s motto “True Beauty Never Looked This Good!” was coined.
Lashelle began incorporating something she likes to call “Beauty Tips for Soul” at the beginning of her makeup tutorials that she would post to YouTube. She would read daily inspirational messages from the book “The Diva Principles for Everyday Living” by Michelle McKinney Hammond and talk about how to apply them to everyday life. This became an instant hit in the YouTube community and her videos have now been viewed over 25,000 times!