Be one of only 45 to see Alan Berg in Cleveland at the Wedding Industry Leaders Conference, July 14th, with new "No Excuses Pricing" it's only $99. • • • • • • • • • Join Alan for a Free Pre-event Meet & Mingle and book signing, July 13th
Thursday, July 14, 2011 from 9:30 AM to 2:30 PM (EDT)
What takes 1/2 a day, costs less than one good idea and can help your business succeed? With $99 "No Excuses Pricing" you can't afford to miss this!
This event is an opportunity for highly motivated wedding professionals to experience a series of targeted presentations by wedding marketing expert and author, Alan Berg.
Seating is limited to only 45 attendees, so register today to secure your seat!
More than just a speech, this is an up close and personal series of 3 informational, thought-provoking and motivational topics. It’s also an opportunity to surround yourself with other like-minded business people.
Whether you’re targeting the middle of the market or the luxury bride, if you’re open to new ideas and concepts, and ready and willing to take the actions necessary to achieve your goals, this event is for you.
Here's what a recent attendee says:
"Alan is a tremendous speaker and an amazing talent. His advice is invaluable. His approach is real and techniques basic yet effective. Best seminar I’ve attended all year."
Damon Dietz, Absolute Media Productions
Pre-Event Meet and Mingle with Alan Berg
Date: Wednesday, July 13, 2011 • Time: 5:30pm - 8:30pm
Location: The Club at Key Center
Cost: $0 thanks to our sponsors: Wedding Market News; Your Dream Day; Eventsource; The Club at Key Center and Jerry Bruno Productions
Alan will be also be signing books so be sure to order your copy in advance (above). A limited number of books will be available for sale at the sale on a first come basis.
"Alan is a fantastic speaker, with a vast amount of practical, yes practical, knowledge.
In fact, I learned more in the first half hour of his presentation, than I did by reading a dozen Sales / Marketing books.
Most important, however, is the fact that Alan does not simply, speak for the sake of speaking, he actually, “goes out of his way”, to make certain the audience really gets the gist of his presentation."
Charlie T, New Jersey
Don't Miss the Main Event - Thursday, July 14th, New "No Excuses Pricing" only $99 per person, includes all 3 sessions and lunch!
Location: Hyatt Regency at the Arcade
10:00am-10:50am – first session – Attitude/Perspective
Your Attitude for Success
What separates the successful businesses from the rest? It’s not ideas or money, it’s the attitude that they bring to the table, every day. Do you have what it takes to succeed? It’s there, inside of you,
There never seem to be enough hours in a day, so what’s a wedding pro to do? The good news is that there’s a lot that you can and should be doing, you just need a little help, a little perspective or maybe a big nudge.
In this keynote session you’ll hear:
• How to understand the power of your perspective
• How your time is more in your control than you may believe
• How you're not alone in what you're feeling
• How you can use this power to succeed in business and in life
Attend this session to recharge your inner power to reach greater heights, personally and professionally. You’ll leave feeling empowered to take the actions necessary to move your business forward
11:00am-12:00pm – second session – websites
5 reasons why brides will leave your website in 5 seconds
Is your website “sticky”? Do brides come to it and stay for a while? Or, do they bounce right off of it and move on to your competitors in the blink of an eye? Whether you love your site or hate it, you have to get brides to stick around and take action or you have no chance of getting their business.
In this session you’ll find out what you’re doing right, and wrong, and easy things you can do to improve the conversion of your visitors into customers.
What you’ll learn:
• What site features are the biggest turn-offs
• How to gain a better perspective on how your site is doing
• The number one way to get more brides to contact you
• Easy things you can do to improve your site, today
Followed by real website evaluations of businesses in attendance… are you brave enough to let everyone see your site?
12:00pm-1:00pm - Group Lunch with Alan - included
1:00pm-2:00pm – Closing session – Sales techniques
Close More Sales Today
Whether you love to sell or hate it, if you don’t close the sale there’s no food to cook, dresses to sew, images to capture, flowers to arrange, music to play, weddings to coordinate… you get the idea.
You can do everything else well (marketing, social networking, advertising, websites, conversion, SEO and ROI), but you still have to take that final step and close the sale. Love it or hate it sales is an integral part of your wedding business.
In this session Alan will give you the tools you need to close more sales, including:
• When to ask for the sale
• How to ask for the sale
• How to see the buying signals more clearly
• Plus: we'll reveal the number one skill you need to close more sales
2:00pm-2:30pm - Q&A
"Best speaker ever! When Alan talks, people listen. He also breaks down his message to something his audience can walk away with and use immediately in their own business. Alan is professional, possitive, inspiring, and knows how to relay his message to his audience while keeping thier attention the entire time. After Alan speaks the crowd buzzes with enthusiasm about the topic."
Darbie S, Hawaii
This event is co-sponsored by
Local Traffic Builder - Arming wedding professionals who battle daily for more local or national customers with marketing tools to win the war. Local Traffic Builder is a web design and marketing company serving the wedding and event industry with an unsurpassed combination of design talent, marketing savvy and industry expertise. www.localtrafficbuilder.com
About your speaker:
Alan Berg, CSP - Certified Professional Speaker®, author, consultant, marketing Guru
With over 25 years of sales & marketing experience, 20+ in wedding marketing, Alan has been called "North America's Leading Expert on the Business of Weddings & Events". Alan spent 11 years at The Knot, most as Vice President of Sales, Sales Operations and The Knot Market Intelligence. In addition to speaking, writing and consulting, he now serves as a contrinbuting Education Guru for WeddingWire.com, the leading wedding technology company.
He's the author of “If your website was an employee, would you fire it?”, "Don't Paint The House" and the new book "Your Attitude for Success". Alan is a professional speaker who possesses an uncanny understanding of local wedding professionals and their challenges.
Alan is the only Certified Speaking Professional® dedicated to the wedding and event industry. He's a dynamic, insightful and approachable presenter. He is a proud member of the National Speakers Association, the leading organization for professional speakers. He speaks to thousands of local business professionals every year through monthly webinars, DVDs and Audio CDs and live presentations.
For more information about Alan, to schedule a website review or to find out about having him speak for your company, group or organization, email or call Alan, 732.422.6362 - international enquiries 001 732 422 6362
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