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BBG Research Series: Tibet Media Use 2012

Broadcasting Board of Governors

Thursday, July 26, 2012 from 9:00 AM to 10:00 AM (EDT)

Washington, DC

BBG Research Series: Tibet Media Use 2012

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BBG Research Series: Tibet Media Use 2012
Word-of-mouth a top source for reliable information

The Broadcasting Board of Governors (BBG) and Gallup invite you to attend the BBG Research Series briefing, Tibet Media Use 2012. The BBG and Gallup will unveil findings on Tibetan sources of news and information from a survey of travelers reached during the Dalai Lama’s recent Kalachakra teachings in Bodhgaya, India, a unique gathering attended by thousands of Tibetans.  While 89% of Tibetan travelers surveyed had televisions in their homes, none considered any official media outlet their main reliable news source. Nearly three quarters (74%) say other people are their top source for reliable news. Asked to name up to three sources of news, 94% named word-of-mouth sources, while more respondents mentioned DVDs than official media.  Join us to hear speakers address the implications of this and other data.

Speakers will include:

• Bruce Sherman, Director of Strategy and Development, BBG
• Rajesh Srinivasan, Ph.D., Principal, Gallup
• Betsy Henderson, Director, Research, Training and Evaluation, Radio Free Asia
• William Bell, Research Director, International Broadcasting Bureau

The event will include a presentation of the key findings from the study, as well as a methodological overview and a review of historical media trends in Tibet.

Date:  Thursday, July 26, 2012

Time:  9:00 a.m. – 10:00 a.m.

Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004
*Please note the entrance to The Gallup Building is on 9th Street.

This event is on-the-record, and will be recorded for future on-demand webcasting.

This event is free, but registration is required. For more information, please call the BBG's Office of Public Affairs at (202) 203-4400 or email


Have questions about BBG Research Series: Tibet Media Use 2012? Contact Broadcasting Board of Governors

When & Where

Gallup World Headquarters
901 F Street, NW
(Entrance on 9th Street)
Washington, DC 20004

Thursday, July 26, 2012 from 9:00 AM to 10:00 AM (EDT)

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Broadcasting Board of Governors

The Broadcasting Board of Governors (BBG) encompasses all U.S. civilian international media, including the Voice of America (VOA), Radio Free Europe/Radio Liberty (RFE/RL), Radio Free Asia (RFA), Radio and TV Martí, the Middle East Broadcasting Networks (MBN)—Radio Sawa and Alhurra Television and the International Broadcasting Bureau (IBB).

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