The Power of Play: Using Fun to Increase Engagement and Drive Viral Distribution, a XEOPlayShop
Instructor: Nicole Lazzaro, President, XEODesign
The Power of Play is a one day hands on tutorial workshop on how to design viral distribution and social interaction through the emotions of play. These techniques taken from the most successful social games such as Farmville, Mafia Wars, World of Warcraft, and Diner Dash will create a richer user experience for your game or application and increase its viral coefficient. These techniques are taken from XEODesign's world famous "4 Keys to Fun" downloaded by 100's of thousands of game developers. Based on 18 years of XEODesign's research, "The 4 Keys to Fun" reveals how to design emotions from what players like best about play.
Across all areas of games and more serious applications designers, developers, and entrepreneurs are reaching phenomenal market sizes in the 10's of millions by crafting emotions. This new approach to interaction design goes beyond reducing frustration, to designing the emotions that get people to click and share with their friends. Designing emotions is one of the most exciting areas of what's next for interaction and game design and The Power of Play XEOPlayShop will explore the most important topics, tips, and techniques given by the founder of this approach to designing emotion from play.
When & Where
BayCHI, the San Francisco Bay Area chapter of the ACM Special Interest Group on Computer-Human Interaction (SIGCHI), brings together scholars, practitioners, and users to exchange ideas about computer-human interaction and about the design and evaluation of human interfaces.