For many years now, Barco have been holding the launch party event for New York Digital Signag Week. Known for its fantastic buffet food, not to be missed networking plus a high profile speaker - all in an intimate, informal atmpshere, this really is one event not to be missed!
This year, Intersection's Dave Etherington will present 'Connected Cities, Citizens and Brands'
What will the future of urban landscapes and citizen engagement look like? As more people than ever before flock to live in cities, what role will brands play in facilitating more fair and connected environments to live in, and how will this impact the state of advertising within physical spaces?
About Dave Etherington
Dave Etherington develops strategic initiatives and revenue-generating new products at the convergence of technology, design and media as Chief Strategy Officer of Intersection. One of the foremost voices in the Digital Out of Home industry, Dave’s forward-thinking vision for how brands and organisations can best engage their customers and the potential for media to catalyse change in cities helped build the largest municipally focused media company in the U.S.
Under Dave’s leadership, the company became the first in the world to integrate location-based mobile into Out of Home and the first in the U.S. to create and execute a mobile purchasing campaign directly from street signage. He also leads the development of the groundbreaking advertising platform for LinkNYC, driving revenue for the City and presenting unique opportunities for brands to tell their story.
Dave speaks frequently on the evolution of Out of Home at the convergence of the digital and physical worlds, including SXSW and Advertising Week. He is a contributor to the Outdoor Advertising Association of America (OAAA) as a Marketing, New Technologies committee member. Dave lives in SoHo, Manhattan.
PLEASE NOTE that on the night EVERYONE will need Photo ID to get into the building.
In addition INTERNATIONAL visitors will need Photo ID and to have their Passport number to hand (so they may well want to bring their passports with them!)