Email marketing is the most effective way to reach your customers, audiences, donors, and constituents.
During the workshop, we’ll cover best practices for generating effective email campaigns. We’ll take time to actually consider what you can do to grab your reader, and move them to action. This includes strategies for creating effective copy and generating relevant content. We’ll also brainstorm new ways to reach the people you want to reach, and use your email list more effectively. This will be a hands-on workshop, so if you have email templates, data, or email lists, please bring them.
During the workshop, we’ll be looking at Mailchimp’s functionality (online email marketing software), though this workshop will also be useful to people who use online software like Constant Contact, Campaign Monitor, iPower, PatronMail, myEmma, Vertical Response or other email marketing software.
About Jaki Levy
Founder at Arrow Root Media
Jaki Levy has been teaching classes on WordPress for 5+ years and has helped 300+ individuals launch new WordPress sites. In 2006, he founded Arrow Root Media, a new media production and consulting company based in NYC. Jaki has worked with multiple non-profits and arts organizations, including: Issue Project Room, The Field, Dance/USA, Rockaway Waterfront Alliance, Queens Council on the Arts, DanceBrazil and Soundstreams.
Jaki’s online initiatives with Misnomer Dance Theater helped the company secure over $1.25 million in grants to help develop new initiatives for the arts. He was also the recipient of Cisco’s $25k Digital Incubator grant.
When & Where