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[BA Workbench] Micro-franchising Social Enterprises

Unnamed Organizer

Monday, April 15, 2013 from 1:00 PM to 2:00 PM (PDT)

San Francisco, CA

[BA Workbench] Micro-franchising Social Enterprises

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General Public
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Ended $25.00 $1.62

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Event Details

What is social entrepreneurship and what is not? What is micro franchising? How to implement a successful micro franchise?


About the class

Micro franchising is rapidly growing as a scalable model to solve porverty around the world. The reason for this is that it gives the opportunity to low income citizens with no specific skills or business knowledge run a profitable business. This enables them to have enough economic resources to have a proper livelihood for them and their families.

Ricardo and his team have launched a pilot test with his project named Mercado Fresco. They sell healthy and nutritious food products in low income neighborhoods in Managua, Nicaragua, through in home stores managed by single mothers. In less than six months they co-created 12 of these stores. Families are making around $300 a month, enough to cover basic needs.

Being a social entrepreneur is a life mission. This class will help you learn to challenge paradigms and think outside the box, as well as to live a happy and blissful life which is aligned with your values and passion

Lesson Plan:
1. Introduction to Social Entrepreneurship.
2. Why is Social Entrepreneurship important?
3. What is Social Entrepreneurship and what is not?
4. Different business models of social enterprise.
5. What is franchising and micro-franchising?
6. How can micro-franchising be applied for social business?
7. Presentation of Supply hope and Mercado Fresco case study
8. Discussion of case study in classroom.



About Ricardo Amador

Ricardo is passionate about social entrepreneurship, sustainability, innovation and corporate social responsibility. He has experience in running his own business while earning his undergraduate degree in Economics and has founded and co-founded several organizations in the area of education, human rights and democracy. Ricardo earned a Master’s in Business Design and Innovation from Chalmers University in Sweden, and currently is a Professor at the Jesuit University of Central America teaching Development of Enterprises. He has also founded his own social business that has won or has been a finalist in numerous business plan competitions including Dell Social Innovations, Echoing Green, Stanford, Loyola and Wake Forrest.



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