[BA Workbench] Crowdfunding 101 with Indiegogo
Wednesday, May 8, 2013 from 5:00 PM to 6:30 PM (PDT)
San Francisco, CA
San Francisco, California
London, United Kingdom
What is crowdfunding? How does crowdfunding relate to the social sector?
Crowdfunding is the pooling of funds from the people who have passion about your idea. This often includes giving back a reward or “perk”. Crowdfunding is not a new concept (for example, did you know the Statue of Liberty was crowdfunded?), however with the help of new technology, crowdfunding is becoming the go-to way for people to get their ideas off the ground. But how does it work? And how can it work for you?
We will highlight the intersection of social enterprise and crowdfunding as concepts that aggregate and leverage collective enthusiasm. A tool that harnesses the power of your network (and beyond), setting up a crowdfunding campaign can do a lot more for you than just raise money. This class is designed to cover the following topics:
How to run a campaign
Top 5 mistakes made
Gauge demand and mitigate risk.
Test your marketing.
Sharing success stories
What crowdfunding can provide: market validation, exposure.
Get to learn a lot by putting your idea out there that you would never have gotten.
You will leave this class with a clearer understanding how you can best use crowdfunding to propel your project.
About Kate Drane, Engagement Lead, Indiegogo
Kate really believes in the power of we over me. Crowdfunding is a perfect demonstration of this. Last fall she ran a campaign for my small business The Can Van, which really helped her to hone her skills. Additionally, she is lucky enough to live and breathe crowdfunding everyday in her day job as an Engagement Lead at Indiegogo. Every week she interacts with dozens of entrepreneurs and community leaders to train them how to use this resource more effectively.
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