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B2B Social Marketing: Blazing New Trails

Social Media Club San Francisco

Wednesday, May 15, 2013 from 5:30 PM to 8:30 PM (PDT)

B2B Social Marketing: Blazing New Trails

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Non-Member Ended $10.00 $1.49
SMC Member Ended Free $0.00
Buy Your SMC Professional Membership Now! Ended $100.00 $5.99

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Event Details

SMCSFO & Text100 Present: B2B Social Marketing: Blazing New Trails

Join Us Wednesday May 15th at 5:30pm on the 36th Floor of the Grand Hyatt to discuss innovative B2B social media marketing.

Networking will be from 5:30 - 6:15. The panel will run from 6:15 - 7:30 and networking opportunities continue until 8:30 pm. 


Event Description:

From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social media; they’re looking for information to make educated decisions – they want to talk to and hear from experts in social channels to guide these decisions. But for many companies, marketing rhetoric is still prioritized over valuable content. For some, the brand interaction ends with the sale, missing opportunities to interact with customers and move them from happy customers to brand advocates. In other words, some brands aren’t yet telling their story in a modern way. This session will show how three B2B brands are successfully tackling this opportunity, sharing takeaways for other brands, whether big or small, B2B or consumer. You’ll hear how they’ve changed processes and mindsets, creating competitive advantage and making a measurable impact on the bottom line.


Speakers (bios below):

Jeanette Gibson, Senior Director, Social & Digital Marketing, Cisco

Erin Robbins O'Brien, VP of Product & Operations, GinzaMetrics

Menaka Shroff, Senior Director, Product Marketing, Box

Moderator: Melissa Chanslor, Account Director and Digital Strategist, Text 100



5:30 - 6:15 PM: Networking and Refreshments

6:15 - 7:30 PM: Panel discussion & Audience Q&A

7:30 - 8:30 PM: Wrap-Up and Networking 

Speaker Bios:

Jeanette Gibson, Senior Director, Social & Digital Marketing at Cisco Systems

Jeanette Gibson

Jeanette leads the Social & Digital Marketing team at Cisco. Her group is responsible for setting the strategy for the company’s global digital brand presence on cisco.com, social web sites and mobile. Jeanette works with a talented team of digital marketers and social innovators leading a range of innovative projects such as digital content & site strategy for Cisco.com, social media strategy & campaign execution, company-wide consulting & enablement, customer listening & analytics and digital innovation. Twitter: @jeanetteg

Menaka Shroff, Senior Director, Product Marketing, Box

Menaka is the Senior Director of Product Marketing at Box, driving SMB and Freemium product marketing though growth, adoption, engagement and launch strategies. Since joining Box in 2009, she has held several leadership positions including online monetization and conversion, analytics, customer acquisitions and pricing. Prior to joining Box, Menaka led Product Management and Marketing at Yahoo! and held leadership positions at the American Marketing Association. Menaka holds a Master’s degree from University of Southern California and an MBA from UC Berkeley’s Haas School of Business.

Erin Robbins O'BrienVP of Product & Operations, GinzaMetrics

Erin is the Vice President of Product and Operations at GinzaMetrics. She currently leads product strategy and manages the day-to-day operations of the organization. Her background includes agency, enterprise and startup experience including ShareThis, Viralheat. Adobe and SAS. Her background in statistical analysis and business intelligence as well as social media are driving factors in product decisions. Erin is also the President of the Social Media Club's San Francisco chapter. Twitter: @TexasGirlErin


Moderator: Melissa Chanslor, Director and Digital Strategist at Text100

Melissa ChanslorMelissa is an account director and digital strategist, focused on integration of social media with traditional communications and marketing efforts to meet business objectives. She consults clients across Text100’s U.S. client base about social media strategy and program development, and supports the agency’s digital innovation and business development efforts. Additionally, Melissa is the account lead for Adobe, American Express and NXP. Recognized for her ability to achieve maximum value and results, Melissa’s experience spans B-to-C and B-to-B communications. She has a track record of leading successful communications campaigns across industries ranging from commerce, software, mobile to digital home, and has worked with premier brands such as Cisco, eBay, PayPal and Synopsys. Twitter: @chanslor


Have questions about B2B Social Marketing: Blazing New Trails? Contact Social Media Club San Francisco
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When & Where

36th Floor
Grand Hyatt
345 Stockton Street
San Francisco, CA 94108

Wednesday, May 15, 2013 from 5:30 PM to 8:30 PM (PDT)

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Social Media Club San Francisco

The members of the San Francisco Chapter of Social Media Club (SMCSFO) commit to developing and supporting best practices of transparency, authenticity, and ethics in the use of social media and social networking. Our members are leaders in the field and are helping to define these business practices. SMCSFO brings together communications professionals, journalists, artists, students & anyone interested in learning and sharing, networking, having fun & making a difference to learn from one another in monthly events.   

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B2B Social Marketing: Blazing New Trails
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