B2B Content2Conversion Conference
B2B marketers are now relying on content to position their company as thought leaders, as well as to support both inbound and outbound campaigns. Today, content is viewed as an essential component of lead generation, lead nurturing and sales enablement.
In support of the critical role content now plays in the sales cycle, a recent survey conducted by Demand Gen Report (DGR) showed that:
- More than 90% of B2B purchases start with content engagement.
- More than 40% of B2B buyers had their first contact with a solution provider after downloading content from the provider's web site.
When:: April 22 – 23, 2013
Where: The Times Center - 242 West 41st Street, New York, NY 10036