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August luncheon: A Slam Dunk: An Award-Winning PR Campaign by Smoothie King to Rebrand the New Orleans Arena

PRAL New Orleans

Tuesday, August 12, 2014 from 11:30 AM to 1:00 PM (CDT)

August luncheon: A Slam Dunk: An Award-Winning PR...

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Ticket Type Sales End Price Fee Quantity
Non-member/Guest Ended $35.00 $2.92

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Event Details

A Slam Dunk: An Award-Winning PR Campaign by Smoothie King to Rebrand the New Orleans Arena

In February 2014, Smoothie King, a smoothie franchise company based in New Orleans, announced a partnership with the New Orleans Pelicans which included naming rights to the New Orleans Arena. Larry Lovell, public relations management supervisor at Peter Mayer Advertising, and Katherine LeBlanc, marketing and communications manager at Smoothie King, worked closely with the New Orleans Pelicans organization to announce the partnership and leverage activities surrounding the 2014 NBA All-Star game to gain the most exposure for the New Orleans-based international brand. Attend the August PRAL luncheon to learn how Larry and Katherine launched the Smoothie King Center with an award-winning campaign that just received first place for Best PR Campaign from Press Club of New Orleans Excellence in Journalism Awards. 

Please note that we will have a short, special presentation by the CVB at 11:45am, so please arrive early so we can start on time. 

Tuesday, Aug. 12 Luncheon Schedule:
 11:30am - Networking
11:45am - New Orleans WILL presentation by Vicki Bristol, New Orleans CVB
12:00pm - Luncheon Presentation 

Important Notes:
- If you're paying at the door, you must RSVP to pralnola@gmail.com by NOON on Monday, Aug. 11 to guarantee a seat. Online registration ends at this time as well.
- If you need to cancel your reservation, you must notify us by NOON on Monday, Aug. 11 to receive a credit, which can be used at a future meeting.
- Please email any special dietary requests to pralnola@gmail.com by NOON on Monday, Aug. 11

 

Thank you to our PRAL New Orleans sponsors:

Bourgeois Bennett CPA's, http://bb-cpa.com/

Favorites Promotional Products, http://www.favoritespromotionals.com/

Peer Partners, http://peerpartners.com/

Hampton Inn Hotels & Suites of New Orleans, http://neworleanshamptoninns.com/
 

Visit our website at www.pralnola.org and Facebook page at http://www.facebook.com/PRALNOLA


Follow us on Twitter @pralnola
Email us at pralnola@gmail.com



Have questions about August luncheon: A Slam Dunk: An Award-Winning PR Campaign by Smoothie King to Rebrand the New Orleans Arena? Contact PRAL New Orleans

When & Where


Superior Seafood & Oyster Bar
4338 St Charles Ave
New Orleans, LA 70115

Tuesday, August 12, 2014 from 11:30 AM to 1:00 PM (CDT)


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