San Francisco, California
London, United Kingdom
A Slam Dunk: An Award-Winning PR Campaign by Smoothie King to Rebrand the New Orleans Arena
In February 2014, Smoothie King, a smoothie franchise company based in New Orleans, announced a partnership with the New Orleans Pelicans which included naming rights to the New Orleans Arena. Larry Lovell, public relations management supervisor at Peter Mayer Advertising, and Katherine LeBlanc, marketing and communications manager at Smoothie King, worked closely with the New Orleans Pelicans organization to announce the partnership and leverage activities surrounding the 2014 NBA All-Star game to gain the most exposure for the New Orleans-based international brand. Attend the August PRAL luncheon to learn how Larry and Katherine launched the Smoothie King Center with an award-winning campaign that just received first place for Best PR Campaign from Press Club of New Orleans Excellence in Journalism Awards.
Please note that we will have a short, special presentation by the CVB at 11:45am, so please arrive early so we can start on time.
Tuesday, Aug. 12 Luncheon Schedule:
11:30am - Networking
11:45am - New Orleans WILL presentation by Vicki Bristol, New Orleans CVB
12:00pm - Luncheon Presentation
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- Please email any special dietary requests to firstname.lastname@example.org by NOON on Monday, Aug. 11
Thank you to our PRAL New Orleans sponsors:
Bourgeois Bennett CPA's, http://bb-cpa.com/
Favorites Promotional Products, http://www.favoritespromotionals.com/
Peer Partners, http://peerpartners.com/
Hampton Inn Hotels & Suites of New Orleans, http://neworleanshamptoninns.com/
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PRAL New Orleans
The Public Relations Association of Louisiana–New Orleans Chapter (PRAL NOLA) is a professional association for public relations practitioners that provides networking and professional development for members. PRAL members are automatically members of the Southern Public Relations Federation (SPRF), a regional association that provides additional public relations educational and networking opportunities, as well as APR certification through the Universal Accreditation Board. For more information, visit www.pralnola.org.