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Audience Now Workshop

Arts Orange County

Wednesday, November 6, 2013 from 9:00 AM to 12:00 PM (PST)

Audience Now Workshop

Ticket Information

Ticket Type Sales End Price Fee Quantity
Workshop Admission
Includes continental breakfast. Registration begins at 8:30am.
Ended $25.00 $0.00
Workshop Admission for ArtsOC Members
Includes continental breakfast. Registration begins at 8:30am.
Ended $15.00 $0.00

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Event Details


A workshop for arts organization staff & boards

Learn strategies to develop a "whole-organization"

approach to building and sustaining your audiences

The job of attracting and sustaining audiences doesn’t belong exclusively to your marketing department.  Today’s complex world demands a whole-organization commitment to engaging audiences.

Who should attend: Executive Directors, Artistic Directors, Curators, Development & Marketing Leaders, & Board Members

You and your team will learn:
      • How to transform audience engagement from a “push” to a “pull” paradigm
      • How to create & use audience personas
      • How to connect audiences to your organization’s mission
      • How to make audience-building a priority for everyone in your organization

Workshop will be led by Matt Lehrman, Principal of Audience Avenue, LLC. Matt Lehrman returns to Orange County where he previously conducted a sold-out one-hour presentation on audience development for Arts Orange County. Now he has even more to share in his new three-hour workshop. With  nearly 20 years of arts marketing experience, Matt Lehrman brings entrepreneurial energy and grassroots organizing acumen to the most profound challenges of audience-building. He is a marketing expert and passionate champion for the cause of audience-building for arts organizations and cultural destinations.  "Mission through Marketing" is the philosophy of his firm, which offers strategic planning, leadership coaching, and marketing consulting services nationally.   However you define your audience-building imperative - attracting attendees, selling tickets, serving visitors, cultivating donors, growing members, engaging stakeholders and raising public awareness - the opportunities have never been greater.


Registration: 8:30 am

Workshop: 9:00 am - 12:00 pm

Continental breakfast is included.

Self Parking: $4.  Valet Parking: $10.

Sponsored, in part, by Artsopolis, this workshop is a program of Arts Orange County's

Professional Development Series and is supported by Bank of America.



Have questions about Audience Now Workshop? Contact Arts Orange County

When & Where

Wyndham Hotel
3350 Avenue of the Arts
Costa Mesa, CA 92626

Wednesday, November 6, 2013 from 9:00 AM to 12:00 PM (PST)

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Arts Orange County

As the officially-designated non-profit arts council serving the County of Orange, Arts Orange County is the leader in building appreciation of, participation in, and support for the arts and arts education throughout Orange County.

  Contact the Organizer

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