Why is it that when the topic of assessment is brought up in career services circles it is often met with groans and rolling eyes?
Probably because many career services folks feel that they don’t have the time, skills, interest, or a reason (other than that “the boss wants it”) to engage in assessment.
This workshop will help you learn when and how to measure key elements of your Career Center’s operation and services without spending a huge amount of time or money or needing a degree in statistics!
Take charge of your center’s mission and destiny by getting out in front of assessment rather than having it defined for you by others!
In recent years, there has been an increased focus on assessment. In addition to evaluating the performance of team members, Career Center staff have been asked to provide evidence of program success that goes beyond anecdotal stories and to demonstrate the value-add of programs in order to maintain or secure additional financial resources. This directive to measure outcomes on individual and programmatic levels is not limited to Fortune 500 companies, but increasingly is becoming an expectation and a standard practice for college/university career offices.
Conducting assessment can be time-consuming and overwhelming, especially in the midst of the other demands on your time – career counseling appointments with students and perhaps alumni, program planning and delivery, and management of recruiting relationships, to name just a few examples.
Understanding the various types of assessment methods (e.g. internal vs. external review, surveys, focus groups) and making some decisions around what specifically you will assess (e.g. office operations, internship programs, employment oucomes, etc.) are key considerations for developing an assessment plan that works for your career office. Also of importance is knowledge of your major stakeholders and the specific quantitative and/or qualitative data that would be of interest to them. By taking the initiative to share goals and outcome measures with campus partners and employers, you can strengthen relationships and secure resources to effectively meet the career needs of your students and alumni.
Join Intern Bridge for a three-part webinar series, featuring Marcia Harris and learn key components for conducting a successful career center assessment. The workshop will cover the essential elements of assessment, including:
• How to identify what should be measured
• How to easily and affordably conduct assessment
• How to put in place an on-going assessment plan for your Career Center
• How to use your assessment results for continuous improvement and to build support for your Career Center
Session I Tuesday, March 12, 2013 1:00pm
- This session will cover what assessment of a career center operation entails, why it is important, what the benefits are, how to identify what should be measured, who should be involved in assessment, how to develop a culture of assessment within your Center, and how to design an assessment plan that is on-going, affordable, and doable without a staff statistician. Examples of tools for assessing program content and learning outcomes, counseling sessions, client satisfaction (student and employer), and usage data will be included.
Session II Thursday, March 14, 2013 1:00pm
- This session will focus on designing first destination surveys/employment outcomes, internal reviews, and self-studies.
Session III Tuesday, March 19, 2013 1:00pm
- The final session will include external reviews (external program consulting review versus external review based on the NACE Professional Standards for Colleges & Universities), as well as streamlining data collection and analysis, benchmarking with peer institutions, the “assessment cycle,”and using your results for continuous improvement, program design and to build support for your Center.