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Assembled: Fashion

Keith Cutler- 17522

Saturday, November 10, 2012 from 9:30 AM to 5:00 PM (EST)

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Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $199.00 $10.94

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Event Details


Assembled: Fashion 

Sponsored by Kenneth Cole Productions

Saturday, November 10th from 9:30 am to 5:00 pm


The fashion industry prides itself on being a trendsetter. But how do you maintain that position when trends change with the latest tweets? Join us for a full day of talks, panels, and networking dedicated to exploring the ways in which the evolving digital realm is changing the face of fashion. We've brought together experts in the fashion and tech industries to discuss what the future holds. Hope to see you there. 


Abe Burmeister / Co-founder, Outlier

Alex Shulhafer / Creative Director & Shop Advisor, PopLocal

Amy Choyne / Chief Marketing Officer, Kenneth Cole

Brooke Moreland / Co-founder, Fashism

Chelsa Skees / Editorial Director & Stylist, Quincy

Cindy McLaughlin / Co-founder, Chairman, & CEO, Style for Hire

Claire Mazur / Co-founder, Of A Kind

Dave Whittemore / Co-founder, Clothes Horse 

Erica Cerulo / Co-founder, Of A Kind

Ilan Tito / VP of Commerce, Refinery29

Kate Sekules / Founder, Refashioner

Katie Neufeld / Co-founder, Nine Lines

Summer Krecke / Director of Content Strategy, Digital Brand Architects

Kimberly Skelton / CEO & Co-founder, Have to Have

Laurel Pinson / Editor in Chief, StyleCaster

Loni Edwards / Founder, Stitch Collective

Marc Schiller / CEO, BOND 

Marissa Evans / CEO, Go Try It On

Sumeera Rasul / Founder & Product Developer, PopLocal

Vik Venkatraman / Co-founder, Clothes Horse


9:30 AM Registration & Breakfast
10:00 AM Welcome to General Assembly
10:15 AM Kickoff Talk by Laurel Pinson
11:00 AM

Panel: Crowdsourced Shopping Habits & The Rise of Online Closets with Kate Sekules, Brooke Moreland, Ilan Tito, Kimberly Skelton and moderated by Dave Whittemore

11:45 AM Founder's Talk with Abe Burmeister
12:15 PM Lunch
1:15 PM Panel: The New Fashion Calendar: Keeping On Top of the 24-hour News Cycle with Erica Cerulo, Chelsa Skees, Summer Krecke and moderated by Sumeera Rasul
2:00 PM Panel: Democratization of Designer Product with Cindy McLaughlin, Loni Edwards, Alex Shulhafer and moderated by Claire Mazur
2:45 PM Break
3:00 PM Founder's Talk with Marissa Evans
3:30 PM Panel: Big Data and the Future of Fashion: How Data Helps the Customer Come Out On Top with Vik Venkatraman, Katie Neufeld, Amy Choyne and moderated by Marc Schiller 
4:15 PM



Join the conversation! Use the hash tag #assembledfashion to stay connected.


Questions? Check out our FAQs

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 5 days before the scheduled event date. No refunds will be given after this timeframe.

Can't make it? Sign up at http://generalassemb.ly to stay in the loop on future events and classes.

Have questions about Assembled: Fashion? Contact Keith Cutler- 17522

When & Where

General Assembly
902 Broadway
New York, NY 10003

Saturday, November 10, 2012 from 9:30 AM to 5:00 PM (EST)

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Keith Cutler- 17522

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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