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Assembled Capital: A Founder's Guide to Fundraising

General Assembly - San Francisco

Saturday, December 8, 2012 from 9:00 AM to 7:00 PM (PST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird (Sold Out) Ended $199.00 $5.97
Bring Your Co-Founder (Limited) Ended $200.00 $5.99
Early Bird (Round 2) Ended $249.00 $7.22
At The Door Ended $299.00 $8.47
Keep Me Noted   more info Ended Free $0.00

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Event Details

Join us for a day of talks, panels, and personal conversations about fundraising strategies with Silicon Valley investors and entrepreneurs. 

Speakers will share genuine stories about successful (and less than successful) capital raises, industry best practices, common misconceptions, evolving trends, and other essential learnings from the field.


Participants will have the opportunity to interact with our guest speakers in smaller, more intimate breakout sessions -- giving you a chance to ask the questions most relevant and interesting to you.

Register now for your first choice breakout session. Each session will be limited to 30 participants. 


Tony Conrad / Founding Member & Venture Partner, True Ventures

Matthew Brimer / Co-Founder, General Assembly

Stephanie Palmeri / Principal, SoftTech VC

Enrique Allen / Director, Designer Fund & Venture Advisor, 500 Startups

Matt Galligan / Co-Founder & CEO, Circa

Shoaib Makani / Principal, Khosla Ventures

Jordan Kretchmer / Founder & CEO, Livefyre

Megan Quinn / Partner, Kleiner Perkins Caufield & Byers

Oren Michels / Co-Founder & CEO,  Mashery

Bastian Lehmann / Founder & CEO,  Postmates

Dan Parham / Co-founder & CEO, Neighborland

Alex Mittal Co-Founder & CEO, FundersClub

Rachel Proffitt / Partner, Wilson Sonsini Goodrich & Rosati

Victor Wong Co-Founder & CEO, PaperG

Apoorva Mehta / Co-Founder & CEO, Instacart

Jameson Detweiler / Co-Founder & CEO, LaunchRock

Bjoern Lasse Herrmann / Founder & CEO, Startup Genome

Wes Selke / Founding Director, HUB Ventures

Evan Steiner / Programming Manager, HUB Bay Area

Evan Walden / Co-Founder & Managing Partner, ReWork

Roger Royse / Founder & Attorney, Royse Law Firm 

Geoffrey Doyle / US Partner at Percipient Capital



9:00 AM Registration & Breakfast
9:30 AM Welcome to General Assembly
9:45 AM Kickoff: How to Launch with Tony Conrad
10:15 AM Panel: State of the Venture Capital Industry & Evolving Trends with Stephanie Palmeri, Megan Quinn, Shoaib Makani and Alex Mittal; moderated by Matthew Brimer
11:00 AM Break
11:15 AM Founder's Lessons Learned by Jameson Detweiler
11:45 AM 5 Lessons from Designers who Became Founders by Enrique Allen
12:15 PM Lunch
1:15 PM Founder's Lessons Learned by Jordan Kretchmer
1:45 PM Founder's Lessons Learned by Alex Mittal
2:15 PM Break 
2:30 PM

Small Group Conversations (everyone chooses 1)

- How to Pitch, and How to Critique Pitches with Stephanie Palmeri & Oren Michels

- Early Stage Fundraising + Company Building with Shoaib Makani & Apoorva Mehta

- The Do's and Don't's of Term Sheet Negotiation with Rachel Proffitt & Victor Wong

3:15 PM

Small Group Conversations (everyone chooses 1)

- Designer Founders & Fundraising with Enrique Allen & Dan Parham

- Investing in a Product vs. a Business with Megan Quinn & Matt Galligan

- Fundraising for Impact Ventures: How Social Good Startups Thrive with Wes Selke, Evan Walden & Evan Steiner

4:00 PM Break
4:15 PM    International Founders' Perspective on Fundraising & Opportunities for Investment Abroad with Bastian Lehmann, Bjoern Lasse Herrmann & Geoffrey Doyle; moderated by Roger Royse
5:00 PM Closing Conversation
5:30 PM Drinks & Mingling 
7:00 PM Close

Join the conversation! Use the hash tag #AssembledCapitalSF to stay connected.
Can't make it? Sign up at http://generalassemb.ly/sf to stay in the loop on future events and classes in San Francisco. Follow us on Twitter @GA_SF

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at sf@generalassemb.ly at least 7 days before the scheduled event date. No refunds or credits will be given after this timeframe.
Have questions about Assembled Capital: A Founder's Guide to Fundraising? Contact General Assembly - San Francisco

When & Where

General Assembly San Francisco @ Hattery
414 Brannan St
San Francisco, CA 94107

Saturday, December 8, 2012 from 9:00 AM to 7:00 PM (PST)

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General Assembly - San Francisco

General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.

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Assembled Capital: A Founder's Guide to Fundraising
San Francisco, CA Events Conference

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