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Assembled Capital: A Founder's Guide to Fundraising

General Assembly

Saturday, December 8, 2012 from 9:30 AM to 6:30 PM (PST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ticket Ended $195.00 $11.72
Single Ticket Ended $245.00 $14.47

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Event Details

Join us for a full day of talks, panels, and networking at General Assembly, bringing together founders and investors for an intelligent dialogue about fundraising strategies for early-stage startups, common misconceptions and best practices in fundraising, the future of crowdfunding, honest stories from entrepreneurs on successful (and less than successful) capital raises, negotiating a term sheet, and more. Breakfast, lunch & drinks will be served.


Adam Lilling / Director, Launchpad LA

Adam Pritzker / Founding Partner, General Assembly

Bob Holmen / Co-Founder & Managing Director, Mirimar Venture Partners

Brian Garrett / Co-Founder, Crosscut Ventures

Dan Murillo / Founder & CEO, Little Black Bag

Dana Settle / Founding Partner, Greycroft Partners

David Travers / Partner, Rustic Canyon

David Young / Partner, Cooley LLP

Eric Manlunas / Founder, Siemer Ventures

Francisco Dao / Founder, 50Kings

Jason Nazar / Co-Founder & CEO, Docstoc

Jody Sherman / Co-Founder & CEO, Ecomom

Mark Mullen / Managing Partner, Double M Capital

Mark Suster / Partner, GRP Partners

Matt McCall / Partner, New World Ventures

Paige Craig / Co-Founder & CEO, BetterWorks

Peter Lee / Partner, Baroda Ventures

Raad Mobrem / Founder & CEO, Lettuce

Sam Teller / Managing Director, Launchpad LA

Sean Percival / C0-Founder & CEO, Wittlebee

Steve Raymond / Co-Founder & CEO, Big Frame

Tony Adam / Co-Founder & CEO, Eventup

Tracy DiNunzio / Founder & CEO, Tradesy


9:30 AM Registration & Breakfast
10:00 AM Welcome to General Assembly by Adam Pritzker
10:15 AM Kickoff Fireside Chat with Paige Craig interviewed by Francisco Dao
10:45 AM Panel: The State of the VC Industry with Peter Lee, Brian Garrett, Matt McCall, Eric Manlunas, and Mark Mullen moderated by Sam Teller
11:30 AM Break
11:45 AM Founder's Lessons Learned by Jason Nazar
12:15 PM Lunch
1:15 PM Founder's Lessons Learned by Steve Raymond
1:45 PM Break
2:00 PM

The Do's and Don't's of Term Sheet Negotiation with Dana Settle, David Young, Bob Holmen, and Dan Murillo moderated by Adam Lilling

2:45 PM Founder's Lessons Learned by Tracy DiNunzio and Raad Mobrem
3:15 PM


3:30 PM Getting it Done - Strategy, Engagement, Numbers + Tactics with Tony Adam, Sean Percival, Jody Sherman, and David Travers
4:15 PM Closing Keynote by Mark Suster
5:00 PM Drinks & Mingling
6:30 PM Close



Join the conversation! Use the hash tag #assembledcapital to stay connected.

Can't make it? Sign up at 
http://generalassemb.ly/la to stay in the loop on future events and classes.

Have questions about Assembled Capital: A Founder's Guide to Fundraising? Contact General Assembly

When & Where

General Assembly LA
1520 2nd St
Santa Monica, CA 90401

Saturday, December 8, 2012 from 9:30 AM to 6:30 PM (PST)

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General Assembly

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. Learn more at https://generalassemb.ly/
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Assembled Capital: A Founder's Guide to Fundraising
Santa Monica, CA Events

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