ASMP LA presents THE BUSINESS OF FINE ART with THOMAS WERNER
Wednesday, October 20, 2010 from 7:00 PM to 10:00 PM (PDT)
Santa Monica, CA
Have you ever wondered why Andreas Gursky’s images of the Prada Store are considered fine art and sell for tens of thousands of dollars while your images are considered commercial photographs?
The world of fine art photography is transforming as rapidly as the commercial marketplace. Take advantage of this time of change to develop multiple revenue streams to support your business while at the same time keeping your vision fresh and alive.
Creating and properly marketing a body of fine art work can be instrumental in achieving these goals.
What is a fine art photograph?
Where do you market your fine art work?
How do you reach that market, present your work, and create marketing materials and a Web site?
Thomas Werner, international commercial and fine art photographer, will share his experiences about these topics and much more. He will explain how to build a relationship with a gallery and what happens when you get an exhibition. He will also help you identify realistic goals in the fine art world and how to maximize results based on those expectations.
If you've ever been interested in understanding the world of fine art photography, or if you're interested in opening new avenues for your work, this is an event that you can't afford to miss.
Werner will be offering one-on-one portfolio reviews where you can discuss how to make your portfolio stronger, how to develop and edit a portfolio that is appropriate for your desired marketplace, and where and how your work is likely to be most successful in the fine art world.
Individual portfolio reviews will last 20 or 30 minutes each, and reservations are required. Please bring no less than 12 and no more than 25 prints for review. One or two cohesive bodies of work are preferred. You may bring your work on a CD or DVD, but prints are encouraged and preferred (prints are what you will ultimately be presenting in a gallery, and offer the opportunity for more specific feedback and a stronger review).
30 minutes for $50
Reviews will begin the following morning, October 21, beginning at 10 AM and ending no later than 2 PM (earlier is better).
Speak with Thomas at the event, or, much better, email him advance: firstname.lastname@example.org
Thomas Werner graduated from The University of Wisconsin with a BA in Communications and an emphasis in film, The Art Center College of Design in Pasadena with BA in Photography and a film minor, and Long Island University with an MFA in New Media and Performance.
He lives in New York where he is the owner of Thomas Werner Gallery in Manhattan’s Chelsea art district and works as a commercial and fine art photographer. Clients include Bank of America, Swiss Re, Courvoisier, Twentieth Century Fox, COACH, The New York Times, E! Television, William Morrow Publishing, Glamour, Face, Forbes and People Magazine among others.
Thomas was a two-term Director on the American Society of Media Photographers National Board, is a former President of ASMP’s 800-member New York Chapter, is the co-founder of ASMP’s nationwide Fine Art Specialty Group, founder of the ASMP nationwide Educators List Serve, the former President of the ASMP Foundation, and is the former chairman of the Strategic Research Committee.
Thomas lectures and teaches internationally on topics of Photography, Video, Education, Business, and the Art Market. He has had the pleasure of working with the State Department as a cultural representative for the United States in Russia, has been a photography consultant for COACH and a consultant for Rodale Publishing on special projects regarding contracts, licensing, negotiations and image usage. He has curated exhibitions in the United States and internationally including the State Hermitage Museum (Russia). His fine art work has been exhibited in galleries internationally and is included in numerous private and corporate collections.