3 - 3:30 PM
Session 1: Off the Charts: Examining Musicians’ Revenue Streams
In 2010-11, Future of Music Coalition conducted a multi-method, cross-genre research project to assess how US-based musicians’ revenue streams are changing in this new music landscape. Project co-director Kristin Thomson will provide attendees with some “bottom-up” data about musicians’ revenue streams. Drawing from findings from an online survey, interviews and financial case studies that collected data from thousands of musicians, attendees will get a fresh perspective on music sales and licensing, seen through the lens of the musicians and composers themselves.
Kristin Thomson, Future of Music Coalition
Session 2: How Do Artist Managers And Retail Work Together To Create Consumer Demand?
More and more managers are working directly with retailers to create specialty product in the form of limited edition packages, box sets and vinyl. This discussion explores the fact that consumers have, in fact never, been more excited about music and are willing to pay for it.
Organized by Tamara Conniff, TheComet.Com
Session 3: How Do Managers, Technology And Retail Get In Synch In A Digital World?
Is it possible to take a web centric artist and convert them to traditional touring and merchandise success? Yes. This panel explores the tween market, the youtubers, and the integral role of technology.
Organized by Tamara Conniff, TheComet.Com
Other Programming Of Interest
Come for the full Music Biz 2012 event for the low price of $299 with discount code. Check out the other programming below that was designed with managers in mind.
Roundtable on the International Music Registry (IMR) and Copyright Infrastructure in the Digital Environment
In order for artists to be fairly compensated, artist managers and attorneys need to understand the complicated network of rights, how that information is managed by their partners, and dispute resolution. This roundtable discussion on May 8, presented by the World Intellectual Property Organization (WIPO), will discuss the current landscape and how an International Music Registry may help alleviate considerable the friction involved in getting artists paid on a global scale.
Music & TV: Enabling Discovery For The Connected Consumer
Music is on TV everywhere. To the connected consumer, each one of those appearances or synch licenses in advertisements and within programming are not just licensing opportunities, but can become breadcrumbs to more active engagement with the artist. As managers become more involved in the process of commerce, and filling a label role, a deeper understanding of this is key to converting fans to paying customers. Join us for an indepth music and television discussion, led by TAG Strategic's Ted Cohen, on May 9.
Town Hall: What Gets Measured Gets Managed
To be held Tuesday, May 8, at 3:45 PM, the event will gather representatives from record labels, management companies, and digital service providers to discuss the complex issues surrounding social metrics, including which numbers have meaning, which don't, and which are not being captured. It will also feature a keynote from Paul Mabray, Chief Strategy Officer of Vintank, as well as case studies from representatives of metric companies The NPD Group, Nielsen Entertainment, and Next Big Sound. For more info, click here.
Learn from educational programming and discussions on issues such as monetizing streaming and the issue of "windowing" that will be presented during our digitalmusic.org General Session.
Meet and discover new apps and developers at the App Alley demonstration space.
For the full Music Biz 2012 schedule, click here.
The Music Business Association (Music Biz) is a non-profit membership organization that advances and promotes music commerce — a community committed to the full spectrum of monetization models in the industry. We provide common ground by offering thought leadership, resources and unparalleled networking opportunities, all geared to the specific needs of our membership.
We put our collective experience to work across the entire range of delivery models: physical, digital, mobile, and more. From content to consumption, Music Biz and its members are committed to building the future of music commerce — together.
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