San Francisco, United States
CONSUMER & ENTERPRISE MASH-UP
EVENTBRITE REGISTRATION NOW CLOSED. TO REGISTER FOR APPNATION, GO TO https://www.thinkreg.com/coral/register.do?formId=NF1BWOG4FRVE.
The signs are everywhere. Mobile technology is taking over the world of interconnected computing, spurring development of an apps universe that is the rightful internet successor to the World Wide Web.
THE APP ECONOMY IS CHANGING THE WORLD:
- Typical US mobile device contains 18 apps
- Consumers spend 94 minutes per day in Mobile Apps vs 72 per day on the Internet
- Consumers spend 23% of their media time in apps, but advertisers spend only 1% of their budget in this medium
- 10% of adult cell phone users have downloaded an app within the past week
- Mobile advertising crossed the $1B mark in 2011 on its way to $2.5B in 2014
We are seeing the dawn of the App Economy, an ecosystem of platforms, devices, carriers, content providers, developers and services that is transforming technology, commerce, media and social interaction.
APPNATION is the sole event that stands astride the App Economy.
Only APPNATION draws together leaders from all areas of this volatile new universe to delineate the ideas, practices and players that will define the next stage of app transformation. The initial APPNATION drew more than 1200 key players and 97 sponsors to San Francisco in September 2010 to join leading companies from across the app economy including Google, Fox, Zynga, Microsoft, The North Face, AT&T, GetJar, Mediabrands, Major League Baseball, General Electric, The Wall Street Journal, AKQA, Smule, Sequoia Capital, Accel Partners, Symbian, PepsiCo, JP Morgan Chase, Ogilvy, Lima Sky and hundreds of others.
Since then, we've welcomed more than 10,000 people to our events around the country. APPNATION IV expects 3000+ attendees, sponsors, speakers, analysts, developers, investors, and press.
It's a group of luminaries you can't afford not to meet!
December 11-12, 2012
Moscone Center West
San Francisco, CA
The whole App Universe will be there.