Applying Social Enterprise Collaboration in A&D
Manager, Product Marketing
Epicor Software Corporation
Manufacturing in the Aerospace and Defense (A&D) sector involves the same disciplines and requirements as every other manufacturing segment-plus. Plus the fact that it is nearly always high tech and strongly engineering oriented, customer centric, project driven with rapid change as a given.
A&D manufacturers need all the help they can get, and appropriate use of information technology for improved communication and collaboration can go a long way to help in meeting these challenges. But A&D manufacturers who are at the high end of the technology spectrum for the products they produce have often been slow to adopt new software technologies to better run their business.
Within A&D, social enterprise tools can facilitate many interpersonal functions with business implications including, teaming (e.g. engineering, projects, and proposal preparations), problem solving, collaboration and knowledge transfer. Social enterprise interactions lie at the core of meeting the growing business demands to improve responsiveness and encourage collaboration and innovation throughout the A&D organization.
Why should the Aerospace and Defense Industry implement Enterprise Social Collaboration?
- It may be already happening in the organization in an informal way
- It is an ageing industry and knowledge capture is a dire need to address attrition risk
- To meet the expectations of the millennial generation
- To support global and distributed workforce engagement
- To locate and tap expertise in the extended enterprise
The long and short of it is this-social enterprise software should help, not hinder, your efforts.
Epicor markets software products targeted at mid-sized companies. Headquartered in Austin, Texas, it was founded in 1972.
Epicor provides enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM), and human capital management (HCM) software to business customers, in both Software as a Service (SaaS) and OnPremises deployment modalities. Epicor markets its products both directly and through a vast global network of channel partners. Epicor's annual global customer conference, Insights, draws over 4,000 attendees and growing.
Our Guest Presenter
Kathie Poindexter joined Epicor Software in 2010, bringing more than 25 years success in the Electronics, High Technology and Aerospace and Defense (A&D) industries, and sales and marketing for enterprise resource planning (ERP) solutions. In her current position as manager, product marketing, Poindexter is responsible for leading and developing Epicor's initiatives in the growing and dynamic A&D and Electronics and High Technology market sectors, managing the marketing strategy and product direction for Epicor for Aerospace & Defense and Epicor for Electronics and High Tech. Her industry experience is invaluable to helping Epicor build strong market share within these key manufacturing verticals.
In addition to her duties in product marketing for Epicor for Aerospace and Defense and Electronics and High Tech, Poindexter focuses on solutions for project manufacturing, asset management and maintenance, repair and overhaul.
Prior to joining Epicor Poindexter spent a number of years as a senior solution engineer providing ERP consulting support for both commercial and public sector A&D and project-based manufacturing businesses. Prior to moving into the software industry, Poindexter had an extensive background in operations, finance, government contract compliance, and ERP project implementation working in management positions at Cubic Defense Applications, Lockheed Martin and General Dynamics.
Poindexter attended University of Redlands, California earning a Bachelor of Science in Business Administration and a Master of Arts in Management.