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App Store Revenue Optimization

General Assembly

Thursday, October 27, 2011 from 8:00 PM to 9:30 PM (COT)

New York, United States

App Store Revenue Optimization

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Single Ticket Ended $30.00 $2.49

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Event Details

App Store Revenue Optimization // TECH 113, BUSINESS 642

Andrew Cohen,Founder, Brainscape

Thursday, October 27th from 8:00 - 9:30 pm

Congratulations! You've finally released that game-changing iPhone app, and you've iterated toward successful product/market fit. But WTF? Where are those millions of dollars that are supposed to be rolling in now? This was supposed to be bigger than Angry Birds! Your investors are are not going to be happy.

This workshop will explore the different ways you can monetize your iPhone app(s), and the dozens of experiments you should be running on a weekly basis to optimize your visibility, downloads, and revenue. Topics will include:

  • App submission & update strategies
  • Title & Keyword best practices
  • Pricing / promo deals
  • iTunes data collection & analysis
  • Tracking / "seeding" (!!) ratings & reviews
  • Revenue models (Priced app? In-app purchases? iAds/AdMob? Subscription?)
  • App review/aggregation sites
  • Many more, as suggested by participants

When you leave the class, you will have the tools you need to need to become a data-driven iTunes revenue optimizer. Looking forward to seeing you there! 

Andrew Cohen is a reformed international economist (World Bank, U.S. Bureau of Labor Statistics) turned eLearning addict (MS Education Technology from Columbia University) with a passion for optimizing stuff. After helping Panama streamline its government procurement practices in 2006-7, Andrew returned to New York to build upon his personal language-learning application that optimizes the efficiency in which the brain can absorb information. Brainscape is now a fast-growing web and mobile learning platform with over 500,000 users and a healthy, rapidly growing revenue stream.
 

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When & Where


902 Broadway, 4th Floor
New York, 10010

Thursday, October 27, 2011 from 8:00 PM to 9:30 PM (COT)


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General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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