App Mobile Advertising Ecosystem & Monetization - A Publisher Perspective
COMPLETED - Session 1: Thursday, July 19th from 8-10:30 pm
Session 2: Thursday, August 2nd from 8:00 - 10:30 pm
Kevin Weatherman, VP of Business Development, MoPub
In this two-part class, we'll try to demystify the very confusing mobile advertising ecosystem. From publisher-side tools to how to drive installs, Kevin will highlight the differences among the many players in this confusing space. Specific topics include supply-side tools that help publishers make more money, companies that assist with monetizing remnant inventory (i.e. ad networks), how mobile real-time bidding really works, how to drive in-app purchases, and common practices for running cost-per-install campaigns. We'll also address how an app developer/publisher can build his business on advertising and also how large advertising companies are making aggressive moves into mobile. Come join this exciting event as we discuss the fastest growing medium for content consumption.
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