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Android: The Next Frontier

Tapjoy, Inc. and Claritics

Tuesday, May 10, 2011 from 6:00 PM to 9:00 PM (PDT)

San Francisco, CA

Android: The Next Frontier

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Android represents the next frontier for mobile app developers. Don’t believe us? Well then take it from comScore, who reported that Android was the fastest growing mobile OS in the U.S. last year. Or take it directly from Google, who reported in their last earnings call that over 350,000 Android devices are being activated every day.

So what’s your strategy for app discovery, engagement and monetization on Android? If you don’t have one yet, or you’re still figuring it out, or even if you think you have it all figured out and just want to network with like-minded Android developers, join us, our good friends from Apsalar, and an esteemed lineup of speakers during Google I/O for a night of discussion, debate and brainstorming, mixed with a splash cocktails and “networking.”

Some topics we’re hoping to cover include:

  • How can you get your app discovered on Android?
  • What are the best strategies for monetizing free-to-play apps?
  • How can you improve retention and engagement?
  • What are the main differences between Android and iOS?
  • What types of analytics should you be tracking?

WHAT: Android: “The Next Frontier”

WHERE: Harlot in San Francisco

WHEN: May 10, 6:00 – 9:00 pm


  • Charles Hudson, Bionic Panda
  • Mihir Shah, Tapjoy
  • Michael Oiknine, Apsalar
  • Brian Cho, Booyah
  • Com2uS

Space is limited so please RSVP here. We look forward to seeing you!













Have questions about Android: The Next Frontier? Contact Tapjoy, Inc. and Claritics
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When & Where

46 Minna Street
San Francisco, CA 94105

Tuesday, May 10, 2011 from 6:00 PM to 9:00 PM (PDT)

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Tapjoy, Inc. and Claritics

About Tapjoy:

Tapjoy is the leader in discovery, engagement and monetization services for mobile applications. The company’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy network spans over 9,000 apps and 200 million global consumers on iOS, Android and emerging mobile platforms, delivering more than 1.5 million advertising completions per day to app developers and big brand advertisers. Tapjoy is venture-backed and headquartered in San Francisco, with offices in Silicon Valley, London and Japan. For more, visit

About Claritics:

Claritics is a social intelligence company that drives user acquisition and monetization campaigns for social and mobile app developers and advertisers using data-rich analytics applications for immediate, actionable insights. The company is the first solution of its kind to turn analytics into automated business processes that improve its customer’s reach, retention and revenue campaigns. Claritics’ cloud-based suite of social analytics applications track data from across multiple platforms in real-time to allow game publishers and brands gain immediate value from their social media efforts. Headquartered in Mountain View, California, Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit

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