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An Introduction to the Business World of Games


Tuesday, May 28, 2013 from 7:00 PM to 8:30 PM (PDT)

An Introduction to the Business World of Games

Ticket Information

Ticket Type Sales End Price Fee Quantity
Attendee Ended $30.00 $1.74
Student   more info Ended $15.00 $1.37
Coloft Member   more info Ended Free $0.00

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Event Details

Update: This class has been moved to Tuesday, 5/28.

An Introduction to the Business World of Games

This class will cover an introduction to the business world of games. How the key players break down into 3 main teirs, how it compares to Hollywood, production models, who does what, key hubs, what are business models, what are the 3 main types of games, what does the mobile gaming market actually look like, is anyone actually making money, and if so where?

We'll also have the LA Chapter of the International Game Developers Association doing a 5 min intro about what they do at the end of the class!



Instructor: Ben Wibberley

As Director of Games, Ben is responsible for account management, business development and sales for VMC's Game Labs Division. A 15-year veteran of the video games industry. He was previously a co-founder and EVP of one of the industry leaders in games services. Ben has also worked on the representation side of the business at his own agency WRA and later DDM to represent some of the best and well-known names in video game development. His expertize encompasses business development, sales, global account management, brand, marketing, games services, publishing support, production, outsourcing, QA, localization and strategic relations. Ben is a regular speaker at industry events, a member of BAFTA, IGDA and Chairperson of the IGDA QA SIG.

About Coloft Academy

Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit To automatically get updates, join the mailing list.

Have questions about An Introduction to the Business World of Games? Contact Coloft

When & Where

920 Santa Monica Blvd
Santa Monica, CA 90401

Tuesday, May 28, 2013 from 7:00 PM to 8:30 PM (PDT)

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