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An Introduction to Developing Entrepreneurial Ideas

General Assembly

Tuesday, June 4, 2013 at 6:00 PM - Tuesday, June 11, 2013 at 9:00 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Full Series Ended $35.00 $2.92
Session 1: June 4th Ended $20.00 $2.09
Session 2: June 11th Ended $20.00 $2.09

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Event Details

An Introduction to Developing Entreprenerial Ideas
Tuesday, June 4th from 6pm - 9pm and Tuesday June 11th from 6pm-9pm
Steve Boyer, Inventor

You may have a business idea but you may not be sure if you can make a business out of it. Or maybe you need help in creating, reviewing or evaluating an idea. This class will focus on the idea generation process, generating creative new ideas and turning entrepreneurial ideas into businesses. 

Good business ideas get developed, molded, and improved over time. We will discuss both products and services ideas and focus on how to transform an idea into an economically viable innovation and business.

Student Takeaways:

Session 1- Ideation Methods for Innovative Problem Solving

  • Thinking like a designer: techniques for creative problem solving
  • Identifying problems and opportunities
  • The importance of research at every stage of development

Session 2- Developing a Business Model for your Ideas
  • The Value Proposition - what is the core business?
  • Using the Business Model Canvas to develop your business model
  • The importance of positioning your business using competitive research
  • Establishing funding needs


About the Instructor:

Steve Boyer is a designer, inventor, entrepreneur and educator with over 25 years of experience developing technology and creating content for a wide variety of interactive media including video games and electronic toys. He has served as a software engineer, hardware engineer, designer and producer at top media entertainment companies and has been on the faculty of the leading art, design and technology programs in the US including The School of the Art Institute of Chicago, The University of California at San Diego and Otis College of Art and Design where he led a Design Entrepreneurship program in partnership with Loyola Marymount University

He earned his Master of Architecture degree at The Southern California Institute of Architecture (SCI-Arc) commonly recognized as one of the finest architectural design schools in the world. He also served as Director of Research and Development for Interactive Entertainment at Vivendi Games and is the founder of 3 startups. This balance of academic, corporate and entrepreneurial experience leaves him well-qualified to address a broad variety of problems, synthesizing technical, artistic and business skills.



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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about An Introduction to Developing Entrepreneurial Ideas ? Contact General Assembly

When & Where

604 Arizona Ave
Santa Monica, 90401

Tuesday, June 4, 2013 at 6:00 PM - Tuesday, June 11, 2013 at 9:00 PM (PDT)

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General Assembly

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. Learn more at https://generalassemb.ly/
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An Introduction to Developing Entrepreneurial Ideas
Santa Monica, United States Events Class

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