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An Executive Deep Dive into Inbound Marketing

Innovation Ed @ Stamford Innovation Center

Wednesday, April 23, 2014 from 6:00 PM to 8:30 PM (EDT)

Stamford, CT

An Executive Deep Dive into Inbound Marketing

Ticket Information

Ticket Type Sales End Price Fee Quantity
Inbound Marketing Strategies First 25 tkts Ended $20.00 $0.00
InboundMarketing Strategies Ended $40.00 $0.00

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Event Details

 

Strategies, resources and a roadmap to help you grow your business through ROI-focused content marketing.

Marketing has changed forever. For today’s B2B sales and complex consumer purchases, 60-70 percent of a buyer’s decision-making occurs before they ever ask to be contacted. The bulk of this process occurs online, initiated via search — a phenomenon now dominated by Google’s Hummingbird algorithm. 
 
Many argue this buyer-controlled online sales environment is a good thing; Regardless, as a consequence marketers can no longer rely on the old the "push" model of cold calling, direct mail, and advertising. Marketers seeking top-line revenue growth must now attract and educate their audience to fill the sales pipeline. Audience-focused campaigns need to create a richer, more relevant, and personalized experience for customers. 
 
“Inbound Marketing” is a relatively new strategy to employ ROI-focused content, or media that directly speaks to and engages buyers. Very quickly, Inbound methods have proven to increase the pipeline of qualified leads and reduce the cost per lead. Inbound has so altered the economics of lead generation that 58% of B2B marketers plan to increase their content marketing budget over the next 12 months.* And a recent survey shows that on average, 30% of B2B marketing budgets are now allocated to content marketing. We'll examine why and what you can do to introduce or improve these practices in your organization.  
 
Questions this seminar will answer:

What is Inbound Marketing and how and why does it work?

What's new and different from what we've done beforre?

What does an Inbound Marketing campaign look like?
 
What are the success factors for Inbound Marketing?
 
How can I assess if Inbound Marketing is right for my company?
 
What are the resources required to succeed?

How can I justify this program to my CEO or CFO?

Who should attend?

  • Marketing directors, CMOs
  • Business owners and CxOs seeking more effective and accountable marketing strategies
  • Field marketers with lead generation responsibility
  • Sales leaders who influence marketing

 

Please join us on April 23rd at 6 PM at the Stamford Innovation Center, where we will introduce the roadmap for Inbound Marketing success along with strategies and resources that effective leaders can use to build a scalable Inbound Marketing organization.

 Presenters

 KENNETH L. LEMPIT

President, Austin Lawrence Group (ALG)

 Ken brings a ring the bellmentality to B2B marketing that is needed in todays measure-everything world. His early career in technology and enterprise sales has led him to continually innovate at the intersection of high-tech and marketing, helping his clients succeed on the Web and during the sales call. As an early adopter of inbound marketing (long before the term was coined), he introduced blogging, analytics, pay-for-performance and Web content management to a wide range of B2B financial services,professional services and high tech clients.

 http://www.linkedin.com/in/kenlempit

KEITH R. REYNOLDS

Vice President, Austin Lawrence Group (ALG)

Keith is responsible for taking Austin Lawrence's growing Inbound Marketing practice to the next level. The core of his effort is to drive the agency's own inbound marketing campaign and provide strategic guidance to prospective agency clients on how Inbound Marketing might benefit them. He is a technology marketing and business development professional with both large and small company experience and has launched several start-ups.

http://www.linkedin.com/in/keithrey

 

*B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by the Content Marketing Institute and MarketingProfs. 

Have questions about An Executive Deep Dive into Inbound Marketing? Contact Innovation Ed @ Stamford Innovation Center

When & Where


The Stamford Innovation Center
175 Atlantic St
Stamford, CT 06901

Wednesday, April 23, 2014 from 6:00 PM to 8:30 PM (EDT)


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Organizer

Innovation Ed @ Stamford Innovation Center

Leave the textbooks and backpacks at home. We're reinventing the way you learn---and giving you real skills you can use the very next day. 

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