An Executive Deep Dive into Inbound Marketing
Wednesday, April 23, 2014 from 6:00 PM to 8:30 PM (EDT)
San Francisco, California
London, United Kingdom
Strategies, resources and a roadmap to help you grow your business through ROI-focused content marketing.
What is Inbound Marketing and how and why does it work?
What's new and different from what we've done beforre?
Who should attend?
- Marketing directors, CMOs
- Business owners and CxOs seeking more effective and accountable marketing strategies
- Field marketers with lead generation responsibility
- Sales leaders who influence marketing
Please join us on April 23rd at 6 PM at the Stamford Innovation Center, where we will introduce the roadmap for Inbound Marketing success along with strategies and resources that effective leaders can use to build a scalable Inbound Marketing organization.
KENNETH L. LEMPIT
President, Austin Lawrence Group (ALG)
Ken brings a “ring the bell”mentality to B2B marketing that is needed in today’s measure-everything world. His early career in technology and enterprise sales has led him to continually innovate at the intersection of high-tech and marketing, helping his clients succeed on the Web and during the sales call. As an early adopter of inbound marketing (long before the term was coined), he introduced blogging, analytics, pay-for-performance and Web content management to a wide range of B2B financial services,professional services and high tech clients.
KEITH R. REYNOLDS
Vice President, Austin Lawrence Group (ALG)
Keith is responsible for taking Austin Lawrence's growing Inbound Marketing practice to the next level. The core of his effort is to drive the agency's own inbound marketing campaign and provide strategic guidance to prospective agency clients on how Inbound Marketing might benefit them. He is a technology marketing and business development professional with both large and small company experience and has launched several start-ups.
*B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by the Content Marketing Institute and MarketingProfs.
When & Where
Innovation Ed @ Stamford Innovation Center
Leave the textbooks and backpacks at home. We're reinventing the way you learn---and giving you real skills you can use the very next day.