An Author's Guide to Book Publicity: Half-Day Course
Saturday, 23 February 2013 from 9:00 AM to 1:00 PM (CST)
South Austin, TEXAS
You've worked so hard to complete your manuscript. Now you need to create a publicity plan that will help you connect with readers! But before you take the plunge and invest in outside help, find out the secrets of book publicity that will give you an edge in getting the word out. In this 4-hour class, you will learn:
- How to create a publicity plan that will help you successfully market your book to a variety of audiences
- The basics of media relations and what the media can AND can not do for you
- How to work with an in-house publicist with your publishing company, or hire an independent publicist
- The Top Ten public relatons activities an author needs to complete to ensure a successful launch
- How to create a customized media list and find people who will write about your book
- How a great PR plan can help you land an agent or a publishing deal
- Social media trends, as well as do's and don't's
- Creating a media room on your website that will make a journalist's job easy
- The basics of giving a stand-out interview for radio, TV and print
- The process of creating dynamic and newsworthy messaging around your book that will secure coverage
- How to set up a book tour (and decide if you really need one)
- Open Q&A
And when the class ends, you will go home with:
- Sample fiction and non-fiction PR plans
- Sample press release
- A comprehensive PR handout which includes valuable tips, shortcuts and LOTS of resources
- 30-minute one-on-one complimentary phone consulation with me regarding your project!
Who Should Attend?
- Fiction and non-fiction first-time or seasoned authors
- Authors who are independently publishing or pursuing traditional publishing
- Authors who are working with in-house publicists at publishing companies
- Authors who are doing their own publicity or hiring an outside agency or freelancer
When you register, you will receive an email confirmation with directions to The Writing Barn and a questionnaire. Please fill out your questionnaire and return it to me no later than 48 hours prior to the class. Please note that space is extremely limited and ticket purchases are NON-REFUNDABLE but may be gifted to someone else. Thank you!
When & Where
Jennifer Hill Robenalt
I am a communications professional with twenty-two years of experience in media relations, creative and literary development, professional writing, marketing, publicity and Web 2.0/digital media strategy. My flagship client from 1997-2001 was the Texas Book Festival, an annual event founded and chaired by First Lady Laura Bush. I worked directly with Mrs. Bush to create PSAs, write op/eds, manage her media appearances and secure national media coverage for this important Texas public library fundraiser. As principal of Hoopla Media & Communications, I also created and implemented PR efforts for Girlstart, a non-profit dedicated to empowering girls in math, science, technology and engineering. I secured coverage in Cosmo Girl, Woman's Day, The Today Show, CNN and The Oprah Winfrey Show among many other outlets. Other clients included Fine Line Features and Anthony Nak Jewelry.
In 2001, my company was acquired by GCI Read-Poland, Austin's oldest public
relations agency. There, I landed and serviced new clients including the launch of Hard Rock Cafe in Austin. I later went on to become PR Manager for the University of Texas at Austin Performing Arts Center where I managed media relations and wrote marketing and advertising copy for nationally-acclaimed musicians, performers, literary figures, dance companies and more. I also worked directly with Broadway Across America to promote touring shows. I was then recruited to serve as a Senior PR Manager for AMD, Intel's primary competitor. For this Fortune 500 company, I managed their broadcast program, measurement and analysis program, executive media trainings and the executive visbility and design center programs. I also supported their digital media and entertainment initiative for special projects including partnerships between Microsoft and the Austin Film Society.
In 2007, I launched Robin Hill Media. Throughout my career, I have helped
create platforms and secure coverage for authors including international best-seller Lorna Bryne (Angels in My Hair, Random House), Jan Bozarth (Fairy Godmother Academy book series.Random House/Yearling), Liz Carpenter (Start with a Laugh, Eakin Press), Karleen Koen (Before Versailles, Crown), Janet Conner (Writing Down Your Soul, Conari Press), Giselle Koy (The Modern Muse, Fortuna Press) and more.
I have secured media coverage for my clients in nationally acclaimed media outlets, including The Dallas Morning News, National Public Radio, The Hollywood Reporter, Glamour, Good Morning America, The Boston Globe, The New York Times, Newsweek, Time, The San Antonio Express-News and The Wall Street Journal. I have written for my industry's leading publication, PR Week, and my career successes have been published in the Austin Business Journal, The Austin-American Statesman and The Austin Chronicle.
In Los Angeles, I worked as a story analyst for film companies including
Spelling Films International, Red Wagon Productions at Tri Star, Turner Pictures and Keystone Entertainment. I have taught screenwriting workshops for South by Southwest Film Festival and served as a Conference Director for the Austin Film Festival. I have also served on several film and book related boards and committees for organizations including Reel Women, Austin Film Society, Cinemaker Coop, Cinematexas, Texas Writers Month and the Texas Book Festival.
I earned my Bachelor of Fine Arts degree in Writing and minors in Mass Communications and Philosophy from Emerson College in Boston, MA.