The Alumni Futures Social Media Round Table is coming to Boston!
Co-Sponsor: Emerson College Office of Communications & Marketing
What Is It and Who's It For?
The Social Media Round Table is a half-day seminar-style discussion for up to 15 professionals from schools, colleges and universities, or from other educational non-profit organizations. Fundraisers, communications professionals, and alumni officers are all welcome, along with professionals in student affairs, athletics, academic departments, career services, financial aid and admissions.
The Round Table is designed for individuals with moderate experience with social media, not for total beginners or for expert "power users." You will get the most from the Round Table if you:
- have basic familiarity with Facebook, Twitter, and LinkedIn, and
- need mid-level strategies and tactics for engaging constituents with social technology.
"In 10 years of attending conferences and workshops, the Alumni Futures experience stands alone.
- 2010 Workshop Participant
What You'll Learn
- Ways to approach social media planning and programming
- Which trends & sources to follow to keep up with new tools and tactics
- How (and whether) to measure the ROI of your social media efforts
- How to communicate to your boss (and your boss's boss) why social technology matters
- Mixes presentations, guided discussions, and free-wheeling idea-sharing
- Incorporates participants' topics and questions to ensure relevance
- Touches on key themes in social media and online community
- Connects you to a network of professionals with shared interests & challenges
- A Social Media Resource Packet of tips and tools, distilled from the best online channels
- Program presented and moderated by Andy Shaindlin (of Alumni Futures)
And we'll give away one copy of Charlene Li's new New York Times bestseller, Open Leadership: How Social Technology Can Transform the Way You Lead.
Participants in the Social Media Round Table will receive free access to a 35-minute pre-recorded Alumni Futures webinar, 4 Myths (and 4 Truths) About Social Media in Education. This webinar is currently available only to Alumni Futures workshop participants.
Program (exact timing subject to change)
8:30 to 9:00 am - Registration
Coffee, juice & pastries available (included)
9:00 am to 9:20 am - Presentation
The Five Big Challenges of Social Media
9:20 am to 10:45 am - Presentation & Guided Discussion
Recording & Reporting: Return on Investment & Social Media Results
10:45 to 11:00 am - Break
11:00 am to Noon - Guided Discussion
Community Management & Your Online Reputation
Noon to 12:30 pm - Wrap Up Discussion
We guarantee thought-provoking new ideas for you to take away, and a fun half-day of valuable professional networking.
Emerson College in Boston's Back Bay, on Tuesday, February 15, 2011 from 8:30 a.m. until 12:30 p.m. Exact address, building, and room information will be emailed to registered participants.
Registration & Cost
- Just $229 per person
- Your registration fee includes Round Table presentations and guided discussion, Social Media Resource Packet, and continental breakfast (coffee, bagels or pastries, juice).
- After you register, you will receive email with additional details about the Round Table,including:
- a request to submit individual topics of interest to you,
- exact meeting location & directions,
- schedule updates if needed,
- link to free recorded webinar on 4 Social Media Myths, and
- other helpful information as needed.
Registration is on a first-come basis and is limited to 15 participants. We will maintain a waiting list in case of last-minute cancellations.
Participants who cancel by midnight (E.S.T.) on February 8, 2011 will be refunded their registration fee minus $20 processing fee. Cancellations February 9, 2011 or later will not be refunded.
Use the "Contact the Host" link in the box to the right, or send email to firstname.lastname@example.org.
The event organizer is Andy Shaindlin of Alumni Futures. The Round Table is an independent event and is not associated with any other professional organization or firm. We acknowledge the support of Emerson's Office of Communications & Marketing in co-sponsoring this event.
When & Where
Alumni Futures helps organizations understand and deploy social technologies.