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Altimeter Academy, Millbrae CA

Tuesday, February 12, 2013 at 8:30 AM - Wednesday, February 13, 2013 at 5:00 PM (PST)

Altimeter Academy, Millbrae CA

Ticket Information

Ticket Type Sales End Price Fee Quantity
Social Business Strategy for Social Strategists   more info Ended $1,500.00 $0.00

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Event Details

Social Business Strategy Workshop for Social Strategists


Altimeter offers two open enrollment workshops on Social Business Strategy specifically for Social Strategists. The goal is to serve organizations and individuals outside of the dedicated training sessions that are usually conducted in larger groups at individual companies. The workshop will be led by Ed Terpening, Senior Consultant from Altimeter Group. Ed was formerly the lead social media strategist at Wells Fargo and brings with him years of hands-on experience.

At the end of Day 2, these workshops also feature outside speakers who will share their experiences in creating social business strategies. 

Learning Objectives

Program Learning Objectives Duration
Social Business Strategy for Social Strategists
  • Create a coherent social business strategy that drives business results through the development and execution of effective social media initiatives appropriate to the company’s maturity level.
  • Assess, select and use appropriate social media tools to meet the business needs.
  • Build an external presence and manage reputation through communities and communications programs.
  • Build organizational capability through coaching, mentoring and training social media practitioners and business users.
  • Implement an effective social media strategy.
Two days in person




Day 1:

8:00am-9:00am Breakfast
9:00am-9:30am Welcome and Introductions
9:30am-10:00am The Social Business Strategy Framework
10:00am-10:45am Defining Your Social Business Objectives • Exercise: Map social goals to business objectives
10:45am-11:00am Break
11:00am-12:00pm Developing Your Social Business Vision • Exercise: Write your social business vision
12:00pm-1pm Lunch Break
1:00pm-2:45pm Developing Social Business Initiatives (Learn and Dialog) • Exercises: Learn and Dialog initiative examples
2:45-3:00pm Break
3:00-4:45pm Developing Social Business Initiatives (Support, Advocate, and Innovate) • Exercises: Support, Advocate, and Innovate examples
4:45pm-5:00pm Wrap-up and Review


Day 2:

8:00am-9:00am Breakfast
9:00am-10:30am Brainstorm Strategic Initiatives • Exercise: Create a list of initiatives
10:30am-10:45am Break
10:45am-11:30am Prioritizing Initiatives into Three-Year Roadmaps • Exercise: Create a Three-Year Social Business Strategy
11:15am-12:00pm Review Three-Year Roadmaps
12:00pm-1:00pm Lunch
1:00pm-2:00pm Getting Your Organization Ready to Engage
2:00pm-3:00pm Panel/Special Guest
3:00pm-3:15pm Wrap-Up




Learning as a group increases when there is the ability to share. At the same time, because open workshops involve individuals from multiple organizations, confidentiality also needs to be respected. The workshops operate under the Chatham House Rule with the aim of providing anonymity to speakers and to encourage openness and the sharing of information. The Rule states: “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.”Therefore, participants are asked to think through in advance what aspects of their business strategy and tactics they are willing and able to share, keeping in mind that there may or may not be competitors in the room. In addition, the workshops will be a social media free zone. Participants are free to indicate via social channels that they are participating, but are not permitted to share workshop discussions.

Terms and Conditions

Before a program begins, Altimeter Academy incurs an administrative cost related to your registration. Therefore the following fees apply:

Number of Days before program

Substitutions Allowed if current schedule permits

Transfer Fee

Cancellation Fee

More than 30 days

Yes (no fee)



15 - 30 days

Yes (no fee)

25% of tuition

50% of tuition

Less than 14 days


50% of tuition

100% of tuition

Transfers:Transfer requests must indicate the new date and/or new workshop the participant wishes to attend. 100% of the full tuition is non-refundable if:

  • The participant does not attend another workshop within one year of the original program start date.
  • The participant transfers more than two (2) times

Refunds:Any remaining balance of a cancelled program's payment can be applied to another Altimeter Academy workshop within one year of the original program date. After one year, the balance is non-refundable.  


Please contact Shannon Geise at Tel. 781-316-1822 or Shannon@altimetergroup.com with further questions or invoicing options.  

Have questions about Altimeter Academy, Millbrae CA? Contact the organizer

When & Where

The Westin Millbrae
1 Old Bayshore Highway
Millbrae, 94030

Tuesday, February 12, 2013 at 8:30 AM - Wednesday, February 13, 2013 at 5:00 PM (PST)

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Altimeter Academy, Millbrae CA
Millbrae Events Business

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