It has been said, "Closing is like eating your spinach – it’s something you may hate to do, but doing it well can be the strength of your business-development efforts."
Veteran sales and marketing strategist, Alon Zaibert, is a compelling speaker with a gift for communicating. He is an Israeli immigrant who spent most of the last 15 years of his career in the U.S. working in San Diego, San Francisco, Boston, Austin, New York, and currently lives and works in Atlanta, the heart of “The Bible Belt.”
Alon will share the many lessons and strategies he's learned over the years and provide a fresh viewpoint to old, standard negotiation pitfalls, whether selling on the East Coast, West Coast, Midwest, or the Bible Belt South, so that you too, can close more sales deals and increase revenue.
Note: Alon Zeibert's insightful and entertaining seminar will be in English.
6:30pm – Refreshments & Networking
7:00pm – Presentation
7:45pm – Q&A
8:00pm – More networking
RSVP is mandatory. No walk-ins will be allowed. Bring photo ID.
Alon says: Like many non-Americans, I always thought of it as one big entity – AMERICA. But after making oh so many mistakes along the way, and after studying the way the Americans operate, I realized America is indeed big but they don’t call it the United States of America for nothing. 50 States (that’s right, not more) means 50 personalities, 50 egos and 50 different desires who have some things in common but many more differences. Each state has its rituals, its slang, colloquialism, favorite dishes, history, accent and... sports teams. Someone once told me that the biggest challenge in corporate America for us foreigners is selling. This is where you really need to get to the weeds of the American culture by building relationships. And so I made it my goal.
Working with companies like Microsoft, Albertson’s, Kimberly Clark, Expedia and many others I learned that in order to succeed here, one needs to embrace the culture and accept it. After managing my own Start-up (Truvle, a software company with focus on the travel industry) for 5 years, and working with 2 other American start-ups, I am now managing the sales and account management team in North America for over 380 customers at Cornerstone Information Systems – a 20 years old software company in the travel technology space, while leveraging all of those relationships I built along the years. And I’m the only Israeli there...
When entering the U.S for business purposes and after working with over 50 Israeli companies who have been trying to make their way here, it is clear that we simply don’t know. We don’t know what it takes, we don’t know what we’re facing and we don’t know where to begin.
During this presentation, I will share some of my “scars”, some of my mistakes and more importantly some of the lessons I learned. I will have some real examples to share and other surprises... get ready for some new revelations.
Feel free to send me some sample correspondence you've had with Americans, that you would want me to use as a case study during this presentation, or any question you may have ahead of time.
And in the meantime visit my blog: "Customer! Service! And The Relationship!" At takeitazitis.blogspot.com
Looking forward to seeing you all!
When & Where
NYC Jewish Tech Meetup
The NYC Jewish Tech Meetup offers guest speakers, networking opportunities, and seasonal hackathons. Connect with your peers, hear the latest from the field, and explore opportunities for collaboration.