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Aligning Content Strategy with Brand Strategy

Silicon Valley Brand Forum

Tuesday, October 22, 2013 from 8:30 AM to 12:00 PM (PDT)

Aligning Content Strategy with Brand Strategy

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
General attendee 5 Tickets Ended $50.00 $3.74
Student 6 Tickets Ended $25.00 $2.37
Google Employee 17 Tickets Ended Free $0.00
Sponsor 1 Ticket Ended Free $0.00

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Event Details

 


Join Us

 at Google Headquarters in Mountain View for the

Fall Silicon Valley Brand Forum

 


Aligning Content

Strategy

with Brand Strategy


October 22, 2013


8:30 am to 12 noon

 

 

With all of the talk about curating, managing, and analyzing content, we'll dedicate the morning to discussing how content can be used to build a brand and specifically addressing how companies are aligning their content strategy with their brand strategy.

Spend a morning on the beautiful Google campus hearing an informative discussion on the role of brand journalism and engage in an interactive panel discussion with content marketing leaders on linking content marketing with brand strategy.

You'll learn:

  • How your peers are acquiring and managing content.
     
  • How they are infusing their brand story into their content.
     
  • How they are measuring audience engagement with content.
     
  • How they are gaining an understanding of their audience to ensure content is relevant.
     
  • How they are managing the vast amount of existing content to make sure it aligns with their brand strategy. 
     

Brand Journalism Discussion

The event will begin with a discussion with Bill Calder, founder of Intel Free Press, and Ben Tomkins, the managing editor. Kevin Heney, executive director of the Silicon Valley Brand Forum, will interview these groundbreaking journalists as they share insights into the role of sponsored journalism, how it is different from other content, and what it does for the brand of a company.

                                                  

  Kevin Heney                               Bill Calder                            Ben Tomkins

 

Panel Moderator:

Steve Farnsworth

Steve is a demand and content marketing strategist and director with the Silicon Valley Brand Forum. He has been noted by Forbes magazine as both one of the Top 50 Social Media Power Influencers in the world and as being the #1 influencer on Twitter for public relations. As @Steveology on Twitter he has over 109,000 followers. 

 

Panelists:

Craig Rosenberg

Co-founder of TOPO. TOPO is a research, advisory,  advisory and consulting firm that helps sales and marketing organizations design and deliver great buying experiences.  Author of a popular sales and marketing blog, www.funnelholic.com.

 

Erin Robbins O'Brien

Chief Operating Officer at Ginzamarkets, Inc. where she leads product strategy for SEO, SaaS and Content Marketing. 

Previously, Erin was a marketing strategy consultant for Robbins & Associates Int'l.

 

Jon Miller

VP Marketing and Co-Founder of Marketo, the renowned marketing automation software company.

Jon was previously a vice president of marketing at E.piphany.

 

 

 

Matt Cohen

 

Founder & President of OneSpot, a content advertising platform that helps brands build audiences for their content and drive business results.

 


Previously Matt was a venture capitalist with G-51 capital and served as CTO of New Century Network.


Refreshments will be served.

 



Premier Sponsor:         Host Sponsor:           Promotional Sponsor:

     

 
 

 



 
Have questions about Aligning Content Strategy with Brand Strategy? Contact Silicon Valley Brand Forum

When & Where


Google
1220 Charleston Road
Mountain View, CA 94043

Tuesday, October 22, 2013 from 8:30 AM to 12:00 PM (PDT)


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Organizer

Silicon Valley Brand Forum

Since 2000, the Silicon Valley Brand Forum has been providing the opportunity to brand professionals to share challenges, trends and opportunities in brand management. We are the only Bay Area organization dedicated exclusively to brand management. Our members come from the client side, agency side, and academic side of branding. We are committed to keeping brand professionals throughout the Bay Area educated and connected.

  Contact the Organizer

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