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Alice in Wonderland: Game Strategy, Development & Design for iPhone & mobile app

Silicon Valley Web Builder

Wednesday, September 30, 2009 from 6:00 PM to 9:30 PM (PDT)

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Event Details

FREE Admission if register online
$10 at door

Sep 30 Wed 6:00pm-9:30pm
Alice in Wonderland: Game Strategy, Development & Design for iPhone & mobile app

Date: 9/30/2009
Time: 6:00pm-9:30pm

Location: Hurricane Electric
Address: 48233 Warm Spring Blvd, Fremont California 94539
Food & Drink: Sponsored by Hurricane Electric

Joseph Barghouthi, Founder at Apptastic Apps

Ben Lewis, Founder at TapJoy
Charles Ju, Playmesh, Game Producer at PlayMesh
Andrew Podolsky, Editor-In-Chief at
Travis Hopkins, Founder at Team4000 Software
Parminder Sangha, iPhone Developer at Redbot Software

6:00 pm Networking & Food / Drink
7:00 pm Panel
8:30 pm Raffle


1) Starting from scratch (the right idea, the right genre)
a) What are the current gaming trends in the appstore?
b) What unique features do succesful games in the appstore have?
c) Designing a game (Spec Sheets, Outsourcing, Game Engine Choices, Planning for the future)
d) Getting your game approved. (What to watch out for)

2)Marketing Strategies
a) When to begin marketing
b) Best ROI (marketing/advertising budget)
c) Pricing Strategies
d) Lite version strategies and its affects on sales
d) Guerrilla Marketing
e) Cross Promoting

3)Exposure using Apple
a) Game Category Rankings
b) New Release Section (utilizing updates)
c) In app purchase strategies
d) Being featured by apple (structure and common traits)

Joseph Barghouthi
Founder at Apptastic Apps
Joseph Barghouthi is the founder of Apptastic Apps. Their debut release, Mummy's Revenge, is an action packed side-scrolling arcade game which has been featured by Apple in the "What We're Playing" section of the iTunes Appstore. Joseph has extensive experience in marketing and business development. This experience has led to the success of Mummy's Revenge remaining in the Top 100 of it's respective categories since it's initial release in June 2009.

Charles Ju, Playmesh
Game Producer at PlayMesh

Founded in July 2008, PlayMesh is the leader in social gaming on the iPhone and a premiere game producer that has had over 8 titles break into the top 25 applications on the iPhone. PlayMesh is focusing on bringing the power social games onto the iPhone.
PlayMesh has been featured in Venture Beat, Gizmodo, Destructoid, Inside Social Game, Virtual Goods News, Inside Mobile, App Craver, and more. The most notable game produced by PlayMesh is iMafia, a fully-graphically enabled massively multiplayer roleplaying game. iMafia was #7 game on the iPhone and the #1 roleplaying game.

Andrew Podolsky
Editor-In-Chief at
Andrew Podolsky is the Editor in Chief of Slide to Play, one of the largest iPhone game review sites on the web. Andrew started in game journalism by previewing console games as a freelancer for, before becoming 1up's Mobile Editor in 2007. He has also worked as the Managing Editor for As the Editor in Chief of Slide to Play, Andrew oversees a staff of review, preview, and news writers. He also manages the production of hands-on videos, coordinates giveaway contests for readers, hosts a weekly podcast, and comissions special features such as the Slide to Play Buyer's Guide.

Travis Hopkins
Founder at Team4000 Software

Travis Hopkins is the founder of Team4000 Software.  Their debut release, RoboFighters, is a fast paced Multiplayer 3d Action game that's been featured twice by Apple as "What Hot" alongside Doom. Travis is always looking for ways to take a platform to the next level. His  experience prior to Team4000 includes many years of development on the award winning EA Sports Madden and NCAA Football game Franchises.

Parminder Sangha
iPhone Developer at Redbot Software

Parminder Sangha (Redbot Software) Independent Developer, has extensive experience in management, having owned and managed a retail cellular store for over eight years.  He also has experience worked in design and marketing at Harte-Hanks Inc., a leading direct marketing services company.  Mr. Sangha holds a degree in 3D Modeling & Animation from the Academy of Art University, San Francisco. (Redbot Software has had success with several games, both paid and free, in the top 100 list of their respective categories in the iTunes App Store.)

Hurricane Electric
Building Two "The Matrix"
48233 Warm Springs Blvd
Fremont, CA 94539

(Just less than a mile from Milpitas and
less than 3 miles from Fwy 237 Milptias Exit)

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Have questions about Alice in Wonderland: Game Strategy, Development & Design for iPhone & mobile app? Contact Silicon Valley Web Builder
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When & Where

Hurricane Electric Building Two "The Matrix"
48233 Warm Springs Blvd
Fremont, CA 94539

Wednesday, September 30, 2009 from 6:00 PM to 9:30 PM (PDT)

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