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Alexandre Rideau: Transmedia Storytelling for Good in West Africa

Wednesday, May 21, 2014 from 6:00 PM to 8:00 PM (PDT)

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Transmedia Storytelling for Health, Education & Social Good Speaker Series

C'est La Vie! (That's Life):
Transmedia Storytelling for Good in West Africa 

C'est La Vie!

Transmedia storytelling is an immersive approach told on multiple media platforms, with different parts of the story appearing in different places. The audience/participants can get to know the characters and their world from many different angles, often in real time. 

While the transmedia approach has been more often used by big-budget film and television productions, or large marketing campaigns, nonprofits and other socially oriented organizations are successfully building on the power of immersive narrative to get their stories across in an engaging way to spark action.

This event will explore how transmedia storytelling is being used in West Africa to raise awareness about maternal and child health, family planning, and gender issues. Geared toward those working in global and domestic health, social, environmental and educational issues, whether through nonprofits, public agencies, universities or other groups that want to change the world for the better.

Networking and registration will take place from 6:00 to 6:30 and our featured speaker will begin at 6:30pm.


Alexandre Rideau

Alexandre Rideau
Executive Director, RAES (
Producer, C’est La Vie!

Alexandre Rideau, Executive Director for Reseau Africain D’education pour La Sante (RAES) and Producer of C’est La Vie!, has worked in Senegal for the past decade to empower people in the health sector and the general public to use digital and new media for social good. Trained at USC, he is on the front lines of changes in how we communicate about health to change social, health, and health care inequities in West Africa using new media and transmedia. 

C’est La Vie! is a serialized medical drama that takes place in the health care system in West Africa. Funded in part by Canal France International (CFI)  and numerous other partners, the production will be launched in West Africa in January 2015, where the CFI network boasts forty television channels throughout sub-Saharan Africa. The messages and ideas of C’est La Vie! are being disseminated and amplified through websites, games, chats, events, character driven social media sites (i.e. Facebook, Twitter), as well as on-the-ground participant groups, fan clubs, character profiles, back story elements, and educational campaigns. The goal of the initiative is to improve perceptions about health care quality and access, especially for maternal and child health and reproductive health as well as promote careers in health. Alex has worked with UCLA for many years and also led Sunnakadu, a peer led HIV and AIDS awareness program for secondary school students in Senegal where students learned to use ICTS to build awareness of health issues and take positive health actions. 


Directions: From the 405 freeway, exit Wilshire Blvd East towards Westwood. Once on Wilshire, move to the far left lane. Turn left on Westwood Blvd and drive straight onto campus. Turn right at the third light, Charles E. Young Drive, then left at the first light leading to Parking Structure 9. The Neuroscience Research Building (NRB) will be on your right.

Parking is $12. Metered parking is also available in Lot 8 (turn left from Westwood Blvd before Lot 9) or on the streets of Westwood Village, which is a few blocks away.

EVENT ORGANIZED BY:  Transmedia for Good SoCal, UCLA School of Nursing, Weinreich Communications, UCLA Interdisciplinary & Cross Campus Affairs, UCLA Graduate School of Education & Information Sciences, the Sudikoff Foundation, Bixby Center on Population and Reproductive Health, and the UCLA Fielding School of Public Health Department of Community Health Sciences, MPH for Health Professionals Program, Center for Population Health and Health Disparities, and Center for Public Health and Disasters.

Have questions about Alexandre Rideau: Transmedia Storytelling for Good in West Africa? Contact the organizer

When & Where

UCLA Fielding School of Public Health
Neuroscience Research Building Auditorium, UCLA
635 Charles Young Drive South
Los Angeles, CA 90095

Wednesday, May 21, 2014 from 6:00 PM to 8:00 PM (PDT)

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Alexandre Rideau: Transmedia Storytelling for Good in West Africa
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