CVS/pharmacy has taken over the country and is now the largest retail pharmacy in the USA. With this operational success comes challenges; how to differentiate the brand experience in the drug chain class of trade. What should you say and how do you say it? How do you build preference and capture the loyalty of customers.
Loie Maxwell, the Chief Creative Director, will take you through the innovative retail platforms of Minute Clinic, Beauty 360 and the CRM amplification of ExtraCare. She will share insights that have led to creative solutions that have evolved the CVS/pharmacy brand and delivered meaningful business results.
When & Where
AIGA Metro-North serves graphic designers in the New York City Metropolitan area.
The Metro-North 'Branding' Chapter is dedicated to advancing the discipline of world-class branding to optimize the competitive advantage of organizations, products and services.
Our board members are graphic and packaging designers and design managers who live and/or work in Westchester and Fairfield Counties.
We host a year-round calendar of events: educational, professional and social.
The Evolution of a Mass Retailer