The Future and the Power of Design to Bring Brands to Life
Guest Speaker: Bill Wyman, Director – Human Energy Futurist, AMP Brand & Innovation, The Pepsi-Cola Company
Within the past decade, design has started to become recognized and respected as a powerful strategic tool, not a just a decorative flourish. Design has the potential to bring a brand’s core essence and its personality to life--telling a compelling, symbolic story that resonates emotionally, experientially and yes, functionally!
Bill Wyman will talk about how design advances trend forward ideas, its importance to the marketing process, and ultimately, how it makes a brand story dynamic and motivating for its audiences.
Wine, cheese and other snacks and beverages will be served at 6pm. Lecture to begin at approximately 6:45pm.
Sponsored by: Mohawk Fine Papers, Inc.
When & Where
AIGA Metro-North serves graphic designers in the New York City Metropolitan area.
The Metro-North 'Branding' Chapter is dedicated to advancing the discipline of world-class branding to optimize the competitive advantage of organizations, products and services.
Our board members are graphic and packaging designers and design managers who live and/or work in Westchester and Fairfield Counties.
We host a year-round calendar of events: educational, professional and social.