This Salon is focused on marketing to boomers and the senior market. It will start with trends and behaviors in this space from Aging2.0's Emily Lutzker, then discuss some emerging technology, products and services developed for the Baby Boomer market with Jeff from AARP. And finally, we’ll discuss good marketing approaches for products and services targeted at seniors, with Cheryl from Deutsh.
Jeff Makowka - Senior Strategic Advisor at AARP
Emily Lutzker, PhD - Founder and CEO of OpenInvo
Cheryl Greene - Director of Business Initiatives, Business Development at Deutsch
6.30 - 7.00 PM - arrive, drinks and networking
7.00- 8.00 PM - speakers
8.00-8.30 PM - drinks and networking
The meeting will be on Thursday, 26th of July at Deutsch. Deutsch offices are located at 111 8th Avenue. Doors open at 6.30PM.
This FREE event is open for anyone working with pharma, the 50+ market or even someone wanting to start a business and is looking for an opportunity.
This event is in conjunction with SheSays an award-winning organization running free mentorship and events to women in the creative and marketing businesses.
Sponsored by One Medical Group, New York's newest hip and modern doctor's office. Complimentary first-year One Medical membership for all, to redeem use promo code: OMTENY611 expires 8/10/12.
When & Where
Aging2.0 is a global organization on a mission to accelerate innovation that will improve the lives of older adults around the world. Aging2.0 connects, educates and supports innovators through its global chapter network, consumer research panel, conferences, Aging2.0 Academy startup program and the Generator Ventures fund. In less than three years, Aging2.0 has become the premier platform for discovering and cultivating innovations focused on aging and long-term care.