Aging2.0 is a global network of innovators working in the 50+ market. We are creating an interdisciplinary, collaborative community of people from business, research, policy, design and technology, together with older adults themselves in order to advance innovation and improve the quality of life.
Our events bring people together informally with drinks, snacks and good discussions.We're having our first meeting in the UK on 24 July 2012, and we’re really excited by the talent and enthusiasm we’ve come across.
We’ll be at a great venue, generously provided by the Design Council in central London. The logistics are:
Tuesday, July 24 - 6pm
Angel Building, 407 St John Street, London EC1V 4AB
(Link to directions)
We’ve got some great speakers lined up, covering design, marketing and implementing strategies for new ventures in the space. To guarantee your spot, register for a free ticket here. (Note, sign ups will close ahead of time so we can process security access for guests.)
David Sinclair, International Longevity Center
David is responsible for the policy and communications activities of theInternational Longevity Centre-UK, and will share some insights regarding, “What do we know about the older consumer?”, based on a report for the subject he recently did for Age UK. David is a Chair of the London based charity Open Age, Vice-Chair of the pan-European Age Platform expert group on ICT and Transport, member of the Editorial Board for “Working with Older People” and the NESTA Ageing Advisory Board. David sits on a number of Government and voluntary sector working groups and was the former Vice-Chair of the Consumer Expert Group for Digital Switchover. David is a retired football referee, and once scored a penalty against Peter Shilton.
Amanda Gore, The Design Council
Amanda leads the Living well with dementia programme, an open innovation challenge in partnership with the Department of Health to develop design-led solutions for people whose lives are affected by dementia. Prior to joining the Design Council Amanda worked as a consultant for public sector organisations and social enterprises, scoping and developing new initiatives. Her background is in consumer insight and trend consultancy for FMCG and media clients, and once upon a time she was a textile designer.
Adrian Westaway, Director – Technology and Magic, Vitamins
Adrian Westaway is a founding member and director of Vitamins, a multidisciplinary design and invention studio. His work combines his background in electronics and training as a professional magician in the field of design. In 2007 he patented the Magic Light, a system to magically move spotlight beams using nothing but hand gestures. Adrian has an MEng in Electronic Engineering from Bristol University along with an MA in Industrial Design, from the Royal College of Art. He has worked with artists collective Greyworld and consulted for the BBC as well for consumer electronics brands including Samsung and Nokia.
Adrian (a bona fide magician, among other things) and his team will be discussing some of the lessons learned while designing for the senior market specifically, and highlight a recent project for Samsung that was aimed at making a smartphone for the aging market. It takes a fresh approach – rather than dumbing down the phone, it improves the out-of-the box education.
Kevin Lavery, Author, The New Millenium Tales
Kevin is a 50+ marketing expert who, for the last 16 years has been helping organisations communicate with older consumers. He is a Director of Owl Marketing Solutions, a founder and recent president of the International Mature Marketing Network (IMMN), a founder of Involve Millennium, which was the UK’s leading specialist advertising and marketing agency for the 50+ market. He started his career at Ogilvy & Mather.
Kevin’s the author of ‘The Definitive Guide to Grey Marketing’, ‘The Definitive Guide to Mature Advertising and Marketing’ and the recently published, The New Millennium Tales, which is a compilation of stories dealing with Baby Boomer marketing.
Neil Burgess, Founder, Cura
Cura is a new online tool that helps families and friends share the care needs of their loved ones. Created by Neil Burgess the site is based on a collaborative to do list that is adapted for the needs of people struggling to care for others.www.curahq.com is a social enterprise and is supported by charity UnLtd.