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Aging2.0 | London


Thursday, 22 November 2012 from 18:00 to 21:00 (GMT)

Aging2.0 | London

Registration Information

Registration Type Sales End Price Fee Quantity
General Admission Ticket Ended £6.50 £1.54
Last minute /On the door Ended £10.00 £1.74
Sponsor Ticket (60 second pitch, logo on website/flyer) Ended £100.00 £6.69

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Event Details


We're excited to be holding the second Aging2.0 | London event on 22 November 2012 (aka Thanksgiving). We'll be holding it at Google's new CampusLondon venue, Ground Zero for innovation in Silicon Roundabout.

Aging2.0 (@AgingToo#Aging2) is a global network of innovators working in the 50+ market. We are creating an interdisciplinary, collaborative community drawn from business, research, policy, design and technology, together with older adults themselves. Our mission is to accelerate innovation to improve the quality of life for older adults around the world.

Our events bring a diverse collection of people together informally over drinks and good discussions to grow a the "connective tissue" that supports an ecosystem of innovation. We generally start off with some 'big picture' perspectives from researchers, novel thinkers or industry veterans, which are followed by pitches from startup companies.

Registration is required
Thursday, 22 November 2012
Ground Floor space
Campus London
4-5 Bonhill Street

DESIGNING FOR A "NEW AGE" PANEL _____________________________

Halima Khan, Director - Public Services Lab, NESTA (@halima_khan1)


Title: “Innovation in Ageing Through Systems Change”

Halima Khan is a Director of the Public Services Lab at Nesta, the UK’s innovation foundation, where she oversees the design and delivery of programmes that test new ways of solving social challenges. Her recent Nesta programmes include Neighbourhood Challenge, which explored new methods of community-led innovation including micro challenge prizes; Age Unlimited, which supported older social entrepreneurs to set up a venture for the first time; and People Powered Health, which is exploring how people with long term conditions can live better by combining clinical and patient expertise with strong social networks. She is currently scoping a new programme on ageing and innovation and is a Policy Fellow focusing on ageing at Cambridge University's Centre for Science and Policy. Between 2002 and 2010, Halima worked at the Prime Minister's Strategy Unit, Cabinet Office, where she was a Deputy Director. Halima provided policy advice to Number Ten and Cabinet Office ministers on a range of domestic policy issues. Halima has degrees from Oxford University and the Harvard Kennedy School, where she was a Knox Fellow.

Dick Stroud, Founder, 20plus30 (@20plus30)


Dick Stroud’s latest book, Marketing to the Ageing Consumeris the first book that explores the implications and opportunities created by the physical aging of consumers. He is the founder and MD of the marketing consultancy 20plus30 that works exclusively in understanding and targeting the older population. 20plus30 distributes a software toolset that enables companies to evaluate the effectiveness of their marketing touchpoints to respond to the changing needs of older consumers resulting from physiological aging. The primary markets for the software are consultancies and large multinational companies. In addition, the company provides marketing consultancy to companies wanting to improve their effectiveness in the older market. Dick’s early career was in IT, working for IBM and PA Management Consultants. He is the author of the marketing textbook, The 50-Plus Market and Internet Strategies, the leading textbook in digital business theory. In addition to consulting, Dick was a visiting lecturer at the London Business School.

Rama Gheerao, Deputy Director, Helen Hamlyn Center for Design, Royal College of Art (@RamaGheerawo)

Rama Gheerawo is Deputy Director of the Helen Hamlyn Centre for Design at the Royal College of Art. With over 15 years in the design industry, he has a passion for people-centred design thinking. He leads the Centre's Age & Ability research lab and has a track-record of over 100 collaborative projects with organisations that include Stannah, BlackBerry, Samsung and Toyota. Rama has had articles published recently in Volume magazine, New Design and the Journal of Design Philosophy Papers. His talk will look beyond a conventional approach to designing for an ageing population, and  discuss how today's seniors are redefining ageing, and breaking stereotypical behaviour. He will outline challenges and insights drawn from recent work completed with many companies and research organisations and look at how age-inclusive attitudes can become a part of good business practice.

Farnaz Nickpour, Lecturer, Brunel University (@farnaznickpour)

Farnaz Nickpour is a Lecturer in Design at Brunel Design. Farnaz has a strong industrial + strategic design background with a BA and MA in Industrial Design and an MA in Design Strategy and Innovation. Farnaz is a founding member of the Inclusive Design Research Group (IDRG) and a fellow at the Human Centred Design InstituteFarnaz’s expertise lies in the areas of Inclusive Design, People-centred innovation, User research and Co-design. Farnaz has worked directly with diverse people, designers and the public in the design of products, services and tools that ‘include’ and ‘inspire’. Some recent projects include Design Council Design Bugs Out, RCUK Public Engagement with Inclusive Design and Inclusive Bus Travel for TfLFarnaz has presented her work internationally and has spoken in many conferences and events including a keynote speech at Include09 Conference in Royal College of Art, London. 

PITCHES ________________________________________________________________

Philippa Aldrich, Founder, The Future Perfect Company (@ThFuturePerfect)


Philippa Aldrich founded The Future Perfect Company in 2009 as an online destination for older people (and the people who look after them) to find well designed and innovative products which help address some of the challenges of aging. Philippa writes, blogs and talks about the challenges and opportunities presented by the ageing demographic. She has spoken at the Age UK annual policy conference and judged the RSA student design awards. She designed and leads the "Designing for the Future" competition with the University of Brighton which is now in its fourth year. Work from the competition has been showcased at the Mobility Roadshow, the international BSRA Science of Ageing conference and Generation Expo. Philippa is a fellow of the RSA and founder member of Eastbourne Excellence CIC which promotes the innovative marketing campaign, Eastbourne - Designed for all.

Hanna Mawbey (hannamawbey.com | @HannaMawbey) became involved in the Designing For The Future competition when she collaborated with Philippa Aldrich to plan and produce an exhibition for the Generation Expo lifestyle show in 2011. Following interest generated from her degree show at the University of Brighton and New Designers, Hanna is currently developing a range of hand-made asthma inhaler covers. By crafting each piece by hand and using precious metals, Hanna is aiming to improve on the function of the inhaler by making it more desirable so that users are less likely to be embarrassed about taking their medications.


University of Brighton graduate, Chloe Meineck (chloemeineck.co.uk | @ChloeMeineck) is a designer and researcher who is interested in topical issues such as dementia, embedded carbon emissions and data communication. Her 'Music Memory Box' for people with dementia has been particularly well received. This idea has been developed from an entry into the Designing for the Future competition two years ago and now is a working product looking for funders and support to help develop it further and bring it to market.


Adil Abrar, Co-Founder, The Amazings 


Adil Abrar is a social entrepreneur. He is the founder of Sidekick Studios, a startup consultancy; Buddyapp.co.uk, an app for therapists working in mental health; and his latest, greatest adventure, The Amazings, a platform for over 50s to pass on wisdom. His interest is startups that solve problems that matter.

Lizzie Ostrom (@OdetteToilette) & Ben Davies (@benatrodd), Founders, Ode


Ode is a wellbeing product that creates the link between the power of scent and its effect on our relationship with food. It releases authentic, high-quality food aromas at particular times in the day to help stimulate appetite and as an aid to rekindle an interest in eating – discreetly and unobtrusively. ode has been funded and supported through the Living well with dementia Design Challenge, a competition being run by the Design Council and the Department of Health to rethink life with dementia.

Ben Davies is co-founder of ode and MD at Rodd, a user centred design and innovation agency. He and his team at Rodd are recognised for their part in helping clients innovate through the eyes of their consumers. Ben has led both client and academic projects to raise the awareness of inclusive or age neutral design on behalf of organisations including the Design Council, Design Business Association, Helen Hamlyn Research Centre, Tokyo Innovation Week, Design Korea and The British Council.

Known to her audiences as Odette Toilette, Lizzie Ostrom is the founder of the The Olfactory Experience Ltd, a niche agency which creates events and interactions around the sense of smell. Since 2010 Lizzie has hosted many olfactory experiences including her own monthly Scratch+Sniff events in London for the public, private consultancy, as well as for organisations including The Natural History Museum, The Tate and The Wellcome Collection. Lizzie is determined to develop the potential in using fragrance to support specific health and wellbeing needs for older people, whether as an aid to reminiscence, or as with ode, rekindling an interest in food.  This year Lizzie was nominated for the 2012 Rising Star award by Cosmetic Executive Women, the networking organisation for women working in fragrance and beauty.

Matthew Harrison, Co-Founder & Director, Studiohead Limited (@MatterOfDesign)


Matthew Harrison is a co-founder and director of Collaborative Caring, a group of five designers and developers who are creating an online tool for families caring for someone with dementia. Originally funded as part of the Design Council's Living Well with Dementia challenge, Grouple.cc is a place for families to share their concerns, observations and experiences as well as the joys of caring for a relative. It enables families to observe together, encourage each other, and communicate effectively on the most emotive of subjects. Matthew is an industrial designer by training and is also a co-founder of multi-discipline design consultancy Studiohead. Recent projects include creating realistic medical simulations for training surgical teams for Imperial College School of Medicine, and simulated audiences and audition panels for high level musicians at the Royal College of Music.


Special thanks to our event sponsor:  TapCare


With thanks to our marketing partners:  Health2.0 London | Forster Communications


Refund Policy: 100% - up until 36hours before the event.

Do you have questions about Aging2.0 | London? Contact Aging2.0
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When & Where

Google's CampusLondon (Ground Floor space)
5 Bonhill St
EC2A London
United Kingdom

Thursday, 22 November 2012 from 18:00 to 21:00 (GMT)

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Aging2.0 is a global organization on a mission to accelerate innovation that will improve the lives of older adults around the world. Aging2.0 connects, educates and supports innovators through its global chapter network, consumer research panel, conferences, Aging2.0 Academy startup program and the Generator Ventures fund. In less than three years, Aging2.0 has become the premier platform for discovering and cultivating innovations focused on aging and long-term care.

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