AFTER THE CLICK, THEN WHAT? OWNING AUDIENCE LOYALTY
Tuesday, July 22, 2014 from 6:00 PM to 9:00 PM (EDT)
New York, NY
San Francisco, California
London, United Kingdom
Parse.ly Summer Conversation Series
Demystify the data and get clarity on what works and why
Whether it's the kind of loyalty which feeds subscriptions or the type that deepens audience engagement, there is no question that how to build and sustain the holy grail of readership over time is a pressing one for most publishers.
How do successful publications go about building and maintaining audience loyalty? What metrics are indications of a loyal audience, and how do publishers build on existing successes in their newsrooms. Hear from the best in the business, connect with your journalism peers at the cutting edge of online media.
Our lineup for the conversation includes:
Sloan Eddleston, Chief Operating Officer, The New Republic
Kim Lau, VP & General Manager, The Atlantic Digital
Paul Marcum, Global Head of Innovation, Bloomberg Media
Moderator: Sachin Kamdar, CEO, Parse.ly
Our panelists will discuss the role loyalty plays in the success of an online publication, along with the nitty-gritty of what role data and analytics play in building a loyal audience. What metrics do they consider indications of a loyal audience, and how do they build on existing successes in their newsrooms?
Enjoy drinks and snacks after the panel, and connect with professionals from across the industry in a variety of roles ranging from editorial, analytics, to product and marketing!
6:00 PM - Doors Open, Bar Opens
6:30 PM - Panel Conversation
7:30 PM - Drinks and Snacks
With experience in strategy and management consulting at Bain & Company and an MBA from Harvard, Sloan has spent the last two years applying his experience transforming leading companies across industries to The New Republic as its Chief Operating Officer. In the two years since Chris Hughes, The New Republic's new owner, brought Sloan to help turnaround the business, it has seen gains across revenue, circulation, and traffic on the backs of a revitalized team and product.
Kim joined The Atlantic in 2012 to oversee its digital initiatives, including audience engagement and expansion; strategic content and business partnerships; mobile, social media, and video product development; and new distribution and syndication platforms. Before joining The Atlantic, Kim was Vice President of Business Development for Hearst Magazines Digital Media. She holds two degrees from the University of Virginia, a B.A. in Economics and an MBA from the university’s Darden Graduate School of Business.
Paul Marcum heads global digital innovation at Bloomberg. Most recently, he was Director of Global Digital Marketing & Programming at GE, where he was responsible for creating and delivering the company’s online brand and reputation around the world through a compelling and engaging web presence, creation/curation of content, and the development of robust paid, earned and shared distribution strategies. Named to Ad Age’s Creativity 50 in 2012, Marcum is a graduate of Northwestern University and lives in New York with his wife, two kids and two labs.
Sachin Kamdar, Moderator
Sachin is the CEO and co-founder of Parse.ly, a leader in publisher analytics and partner to many of the web’s most well-known media companies including Conde Nast, The Atlantic, Mashable, Upworthy and Fox News. An innovator by nature, Sachin taught math and economics at a Brooklyn high-school which led him to found an EdTech company that improved systems across schools in NYC. As a thought leader, he speaks at media industry conferences and has written for PBS MediaShift and GigaOm on the evolution of digital media. Sachin holds a BA in Economics from NYU and a master's in Education from Pace University.
When & Where
Parse.ly partners with digital publishers to provide clear audience insights through an intuitive analytics platform.
Thousands of writers, editors, site managers, and technologists use Parse.ly to understand what content draws in website visitors, and why. Using our powerful dashboards and APIs, customers build successful digital strategies that allow them to grow and engage a loyal audience.
Visit www.parsely.com to learn more or sign up for a trial.