Association for Fundraising Professionals Webinar/ Co-Sponsored by NorthSky
Nonprofits' efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and increase your "conversion rate" so more of them become donors, event attendees, and other supporters. We'll examine how to implement inbound marketing by combining techniques like search engine optimization, pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, boost online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working. Designed for nonprofit management, board members, fundraisers, and consultants.
This webinar can only be accessed in our classroom at Northwestern Michigan College and not from your own computer.
Instructor: Allan Pressel is CEO of PowerSite123, co-author of Internet Management for Nonprofits.
When & Where
NorthSky Nonprofit Network
NorthSky is a nonprofit program of Rotary Charities of Traverse City that assists northern Michigan nonprofit organizations strengthen their capabilities through capacity building and sustainability support. It provides a wide range of services and resources to help nonprofit organizations deliver programs effectively and efficiently. NorthSky also serves as a conduit for new resources securing state and national support and partnerships to bring technical and financial resources home to nonprofits and social enterprises in this region. As part of Rotary Charities’ mission, NorthSky also serves in leadership roles, participating and facilitating regional initiatives.